Market Expansion Great Lakes Rubber's recent acquisition of Elk Grove Rubber indicates an active growth strategy, opening opportunities to cross-sell products and services to a broader customer base in both Wisconsin and Illinois as well as national and international markets.
Innovative Technologies The development of proprietary VMI software SCANopy demonstrates a commitment to supply chain efficiency and digital transformation, presenting opportunities to offer integrated solutions and expanded digital services to clients seeking modernization.
Industry Diversification With access to engineering resources for custom OEM seal solutions, Great Lakes Rubber can position itself as a key partner for manufacturing industries requiring specialized, engineered rubber products, creating opportunities for long-term strategic collaborations.
Sales Reach Serving over 200 quality manufacturers through an extensive inventory of over 30,000 items, the company’s existing logistics and broad product catalog suggest potential upselling and cross-selling opportunities with current clients seeking additional solutions or customized products.
Financial Potential Operating within the $10M to $25M revenue range, Great Lakes Rubber presents a mid-sized opportunity for growth investments, especially by expanding product lines or enhancing digital ordering channels to increase customer retention and market share.