Niche market Small security and investigations firm with 2-10 employees presents a high-potential upsell path for managed security services, monitoring, and scalable SME security solutions beyond basic offerings.

Award momentum Recent Engineering Systems Distributor of the Year award signals credibility and potential for channel partnerships, resellers, or co-marketing arrangements to expand reach in the engineering and security systems space.

Budget proximity Reported Revenue under 1M suggests pricing and packaging opportunities for affordable, starter security bundles, recurring services, and tiered maintenance contracts aimed at small businesses.

Tech stack fit Utilizes common web and cloud technologies (AWS, Google Maps, Gravity Forms) indicating openness to integration projects, add-on digital security features, or enhanced geo-tracking and visitor management solutions.

Growth potential Similar company benchmarks show competitors with mid-market scale; position Great Lakes as an accessible entry for SMB-focused security upgrades, smart home/office integration, and scalable protection offerings.