Strong Ethical Brand Great Lengths’ commitment to being a B Corp demonstrates its dedication to ethical sourcing and sustainability, appealing to environmentally conscious consumers and retail partners seeking responsible beauty products.

Innovation and Creativity Recent launches of creative collections such as Perception and Fashion Colours indicate an emphasis on trend-led products, presenting opportunities to collaborate on exclusive lines or seasonal campaigns.

Strategic Partnerships Collaborations with salons like The Vanilla Room and appointments of prominent stylists like Justine Marjan suggest a focus on building brand prestige and expanding distribution channels in premium haircare markets.

Market Expansion Potential With a global leadership position and recent product innovations, there is potential to deepen market penetration in high-growth regions and explore new retail collaborations to increase sales volume.

Digital Engagement Utilization of tech tools and active digital presence, along with recent product launches, highlights opportunities for targeted marketing campaigns and social media collaborations to boost brand visibility.