Strong Industry Position Great-West Life & Annuity operates within the highly competitive Financial Services industry, serving a sizable market that includes over 72,000 plans and more than 17 million investors through its affiliation with Empower Retirement. This substantial client base indicates significant opportunities for expanding client relationships and cross-selling investment solutions.

Robust Financials With revenues ranging between one and ten billion dollars, the company demonstrates strong financial health, enabling potential for scaled investment in advanced technology, marketing campaigns, and customer engagement initiatives to attract larger institutional and retail clients.

Recognition & Credibility Receiving awards such as the 2019 Lipper Fund Awards highlights the company's high performance and credibility in mutual fund management. Leveraging this reputation can attract new investors seeking proven investment performance and risk management expertise.

Leadership and Talent Recent leadership appointments, including SVPs with investment strategy expertise, suggest ongoing strategic growth and innovation. Positioning these key personnel as thought leaders can open doors to client engagements looking for advanced investment solutions and strategic partnerships.

Technology & Innovation The company's utilization of a modern tech stack including ASP.NET, Google Tag Manager, and modern web technologies indicates a focus on digital engagement and data-driven decision-making. Offering innovative digital tools and tailored investment analytics could significantly enhance client satisfaction and retention.