GREAT!
Advertising ServicesGeorgia, United States11-50 Employees
GREAT! is an advertising services agency founded in 1987 and based in Atlanta, Georgia. Led by CEO and IDEAologist Dan Smigrod, the firm develops brand-activating campaigns and partnerships that leverage entertainment assets and innovative media approaches to create integrated marketing opportunities and buzz around client brands. Its client roster spans major networks, studios, and consumer brands in the entertainment space, including A&E, Cartoon Network, Disney Theatrical Productions, Nickelodeon, Showtime, and Mattel, among others, indicating a focus on cross-promotional initiatives within TV, film, and related media properties. The company operates from its Atlanta base and serves a middle-market to mid-sized client segment, aimed at delivering value through strategic alliances and creative campaigns that connect partner assets with contemporary media technologies. A recent development noted is the firm’s ongoing activity within the entertainment industries, continuing its long-standing practice of partnering with content creators and broadcasters to activate brands across platforms.