Industry Leadership GreatAmerica Financial Services is a leading player in the commercial equipment finance industry, recognized as the best leasing company for ten consecutive years, which highlights its strong market reputation and potential for growth opportunities through strategic partnerships.

Expansion and Acquisition The company's recent acquisition of Heritage Bank and its application to establish a national bank indicate aggressive growth strategies, creating opportunities for sales professionals to introduce complementary financial products and banking services.

Technology Adoption With a tech stack that includes cloud services, SQL, and Microsoft tools, GreatAmerica is investing in digital solutions, presenting potential sales prospects for innovative financial technology, data analytics, and cloud-based service providers.

Leadership Enhancements Recent strategic hires in executive roles such as Chief Product Officer and CTO suggest an active focus on product development and technology innovation, opening doors for business solutions in product management, IT infrastructure, and digital transformation.

Community Engagement The company donates over $1.1 million annually to community funds, indicating a strong commitment to corporate social responsibility, which can be leveraged to position as a socially responsible partner or to develop CSR-focused business initiatives.