Community-Oriented Banking Greater Bank is a customer-owned bank that prioritizes community involvement and customer satisfaction. This focus on community engagement presents an opportunity to target individuals and businesses looking to support their local community through their banking transactions.

Expansion and Partnerships With recent expansions to new locations such as Singleton and the Sunshine Coast, along with partnerships with organizations like Façon Australia and Newcastle Permanent, there are opportunities to leverage these connections for business development. Targeting these new regions and collaborating with partner organizations can open up avenues for growth.

Awards and Recognition The recognition received by Greater Bank for outstanding customer satisfaction, trustworthiness, and recommendation levels can be utilized as a selling point. Highlighting these accolades can help attract customers looking for reliable and customer-centric financial services, providing a competitive edge in the market.

Tech-Driven Banking Solutions Greater Bank's use of a modern tech stack including Handlebars, AngularJS, and Google Tag Manager showcases their commitment to innovation in banking services. This technological edge can be emphasized in sales interactions to appeal to tech-savvy customers seeking efficient and secure online banking solutions.

Market Positioning and Competition As part of NGM Group Australia and in the company of other well-known banks like Macquarie Group and Commonwealth Bank, Greater Bank holds a strong market position. Leveraging this association and emphasizing the differentiation factors that set Greater Bank apart from competitors can help in targeting customers who value reliability and community focus.