Insights

Market Breadth Greatmats serves home, athletic, and commercial facilities with a comprehensive flooring portfolio, creating opportunities to cross-sell into gyms, schools, playgrounds, equestrian facilities, offices, and specialty installers. Use bundled packages and staged upgrade paths to grow average order value and secure multi-project contracts.

Trust and Value With a price-match guarantee, A+ BBB rating, and a track record of positive customer reviews, Greatmats can win bids from value-conscious buyers who prioritize service reliability. Sales pitches should emphasize total cost of ownership, warranty coverage, and rapid shipping to differentiate from competitors.

Digital Selling Tools A robust digital toolkit including quotes, samples, real-time shipping, a floor plan designer, and advanced analytics enables targeted outreach, guided quoting, and retargeting to installers, remodelers, and facilities managers. Leverage these tools to accelerate lead qualification and shorten sales cycles.

Brand Partnerships Sponsorships, industry awards, and community donations provide co-marketing and partner-network opportunities to reach new buyer segments and influencers in gymnastics, equestrian, and facility management spaces. Propose joint campaigns, case studies, and affiliate programs with trade associations and influential installers.

Vertical Expansion The broad product catalog signals potential to expand into additional verticals such as equestrian stables, playgrounds, professional sports facilities, and corporate wellness spaces. Propose vertical-specific content, targeted campaigns, and maintenance/replacement service offerings to create recurring revenue streams.

Similar companies to Greatmats

Greatmats Tech Stack

Greatmats uses 8 technology products and services including Google Analytics Enhanced eCommerce, Priority Hints, Personyze, and more. Explore Greatmats's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Priority Hints
    Performance
  • Personyze
    Personalization
  • Nosto
    Personalization
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Twitter
    Widgets
  • AddToAny
    Widgets

Greatmats's Email Address Formats

Greatmats uses at least 1 format(s):
Greatmats Email FormatsExamplePercentage
First@greatmats.comJohn@greatmats.com
86%
Last@greatmats.comDoe@greatmats.com
14%

Frequently Asked Questions

Where is Greatmats's headquarters located?

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Greatmats's main headquarters is located at 117 Industrial Avenue Milltown, Wisconsin 54858 United States. The company has employees across 1 continents, including North America.

What is Greatmats's phone number?

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You can contact Greatmats's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Greatmats's official website and social media links?

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Greatmats's official website is greatmats.com and has social profiles on LinkedIn.

What is Greatmats's SIC code NAICS code?

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Greatmats's SIC code is 5431 - Fruit and Vegetable Markets NAICS code is 44-45 - Retail Trade.

How many employees does Greatmats have currently?

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As of May 2026, Greatmats has approximately 23 employees across 1 continents, including North America. Key team members include President/Ceo: D. W. B.Director Of Operations: M. H.Director Of Marketing And Digital Strategy: K. H.. Explore Greatmats's employee directory with LeadIQ.

What industry does Greatmats belong to?

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Greatmats operates in the Retail industry.

What technology does Greatmats use?

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Greatmats's tech stack includes Google Analytics Enhanced eCommercePriority HintsPersonyzeNostoGoogle Tag ManagerBootstrapTwitterAddToAny.

What is Greatmats's email format?

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Greatmats's email format typically follows the pattern of First@greatmats.com. Find more Greatmats email formats with LeadIQ.

When was Greatmats founded?

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Greatmats was founded in 1999.

Greatmats

RetailWisconsin, United States11-50 Employees

Greatmats is a retail company headquartered in Milltown, Wisconsin, specializing in specialty flooring for home, athletic, and commercial facilities. Its product range includes rubber and gym flooring, foam tiles, playground surfaces, gymnastics and exercise mats, interlocking mats, and related flooring options. The company provides an online platform with free price quotes, free samples, real-time shipping costs, and a floor plan designer to help customers size and layout projects. Greatmats backs its offerings with a price match guarantee and emphasizes customer service, supported by favorable reviews and an A+ Better Business Bureau rating.

Founded in 1999 as a one-person e-commerce venture, Greatmats has grown into a mid-sized retailer with thousands of daily online visitors. Based in Milltown, Wisconsin, it serves thousands of customers across home, athletic, and commercial facilities and engages in community sponsorships and industry awards.

Section iconCompany Overview

Headquarters
117 Industrial Avenue Milltown, Wisconsin 54858 United States
Phone number
SIC Code
5431 - Fruit and Vegetable Markets
NAICS Code
44-45 - Retail Trade
Founded
1999
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Greatmats's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Greatmats's revenue is estimated to be in the range of $10M$25M

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