Mid-market metal finishing Target small to mid-size manufacturers in need of MIL-A-8625 compliance, chromate conversion, and hardcoat anodizing with PTFE options, focusing on customers who require high quality coatings but don't yet work with large suppliers.

Custom service model Leverage the company’s hands-on, start-to-finish job ownership approach as a selling point to clients frustrated with assembly-line finishers; emphasize dedicated project ownership and personalized service to win contract opportunities.

Diversified coatings portfolio Position as a one-stop shop offering multiple finishes (Type II/III, PTFE lubed options, black/gold/blue etc.), enabling cross-sell opportunities to customers needing different coatings for prototype, niche, or heritage restoration projects.

Local presence advantage Highlight proximity in Green Bay, Wisconsin with a new state-of-the-art facility to attract regional manufacturers seeking responsive lead times, easier quality control, and potential on-site visits for audits or inspections.

Growth through verticals Pursue opportunities beyond traditional manufacturing, targeting hobbyists and restoration enthusiasts (motorcycles, classic cars, historical pieces) who require high-quality metal finishing, expanding the addressable market while keeping high standards and compliance.