Fan Engagement Leverage the Packers’ strong brand and large active fan base to offer integrated marketing, digital engagement, and loyalty programs utilizing their tech stack (CapCut, Emplifi, Microsoft 365) and data platforms (SAP Customer Data Cloud) to drive sponsor value and fan experiences.

Sponsorship & Events Opportunity to partner around major events like Annual Meeting of Shareholders and stadium experiences at Lambeau Field, plus co-branded promotions with the Wisconsin Lottery for limited edition tickets and fast-play games to boost visibility and revenue.

Venue & Operations Offer solutions for stadium operations, equipment management, and training optimization aligned with new hires in strength and conditioning and coaching staff to enhance performance, safety, and cost efficiency.

Digital Transformation Provide cloud, data, and collaboration tools to support multi-channel fan outreach and sponsor analytics, leveraging SAP CDP, HPE GreenLake, SQL, Redux, and Microsoft 365 to modernize customer data, ticketing, and marketing campaigns.

Financial & Growth With substantial revenue and ongoing press around expansions and success (multiple Super Bowls, high profile hires, and expansions), present scalable tech and marketing partnerships to sustain growth, sponsorship ROI, and cross-promotional opportunities with other NFL teams in similar revenue bands.