Luxury salvage Capitalize on the luxury refurb market by targeting contractors, interior designers, and high-end renovators who seek discounted showroom-grade kitchen and renovation items, emphasizing premium condition and dramatic savings.

Set location Leverage the 43,000 square foot showroom and in-store experience to drive in-person visits, offer bundled showroom packages, and host designer events to showcase staged luxury kitchen setups for cross-sell of appliances, cabinetry, and fixtures.

Frequent deals Promote time-bound promotions and bulk purchase incentives aligned with the 90% off list price positioning to attract volume buyers, builders, and remodel teams pursuing cost-effective project scopes.

Digital edge Enhance online discovery and foot traffic by optimizing for search and social channels, leveraging the existing tech stack (Facebook Pixel, Google tools) to retarget renovation shoppers and spotlight new arrivals, restocks, and curated bundles.

Financial foothold Target revenue growth through partnerships with mid-market construction firms and trade accounts, converting the current $1M–$10M revenue profile into steadier order flow via repeat purchases, loyalty programs, and referral networks.