Strategic Acquisition Green Rabbit was acquired by Performance Food Group in October 2023 for around $7M, signaling a shift in distribution scale and potential integration opportunities with PFG’s extensive wholesale network.

Cold Chain Value As a trusted cold chain logistics provider for perishable and frozen goods with SQF Level 3 certification, Green Rabbit targets retailers and manufacturers seeking reliable, compliant, and sustainable delivery solutions.

Retail & Brand Reach Six of the ten largest US retailers and four of the ten largest global food and beverage manufacturers rely on Green Rabbit, suggesting opportunities to upsell across established enterprise accounts and cross-sell new cold chain services.

Growth & Funding With a mid-market revenue range and prior $31M minority investment from Guidepost Growth Equity, there is a track record of growth funding that could support expansion of additional service lines or geographies.

Digital & Tech Enablement Proprietary technology automates end-to-end supply chain management and leverages a modern tech stack, providing a compelling value proposition for clients seeking efficiency gains, data insights, and compliance automation.