Insights

Strong Industry Position Green Rabbit operates as a trusted cold chain logistics provider serving major U.S. and global retailers and food manufacturers, indicating significant market penetration and potential for expanding partnerships within the retail and foodservice sectors.

Sustainability Focus The company's emphasis on environmentally conscious delivery solutions, including cost-effective and environmentally friendly practices, aligns with growing customer demand for sustainable supply chain solutions, offering opportunities for marketing and service differentiation.

Recent Investment & Acquisition Following a $31 million investment from Guidepost Growth and the recent acquisition by Performance Food Group for $7 million, Green Rabbit demonstrates strong financial backing and growth momentum, making it a compelling target for strategic collaborations or technology integrations.

Technology-Driven Operations Green Rabbit’s proprietary technology automates the entire cold chain process, providing a ready platform for potential tech upgrades, integrations with retailer systems, or enhancements tailored to high-growth, perishable goods logistics markets.

Market Expansion Potential With a revenue range between $100M-$250M and established relationships with top industry players, there are ample opportunities to offer tailored logistics solutions, scale service offerings, or introduce innovative delivery technologies to further grow their market share.

Similar companies to Green Rabbit

Green Rabbit Tech Stack

Green Rabbit uses 8 technology products and services including Linkedin Insight Tag, RSS, oEmbed, and more. Explore Green Rabbit's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • RSS
    Content Management System
  • oEmbed
    Dev Tools
  • Twemoji
    Font Scripts
  • Google Cloud
    Infrastructure As A Service
  • JSON-LD
    Javascript Frameworks
  • WP Engine
    Platform As A Service
  • Google Search Console
    Web Analytics

Green Rabbit's Email Address Formats

Green Rabbit uses at least 1 format(s):
Green Rabbit Email FormatsExamplePercentage
First.Last@greenrabbit.comJohn.Doe@greenrabbit.com
91%
First@greenrabbit.comJohn@greenrabbit.com
4%
Last@greenrabbit.comDoe@greenrabbit.com
2%
Fir.Last@greenrabbit.comJoh.Doe@greenrabbit.com
3%

Frequently Asked Questions

Where is Green Rabbit's headquarters located?

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Green Rabbit's main headquarters is located at 135 Lundquist Drive Braintree, Massachusetts 02184 United States. The company has employees across 5 continents, including North AmericaAsiaSouth America.

What is Green Rabbit's official website and social media links?

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Green Rabbit's official website is greenrabbit.com and has social profiles on LinkedInCrunchbase.

What is Green Rabbit's NAICS code?

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Green Rabbit's NAICS code is 42 - Wholesale Trade.

How many employees does Green Rabbit have currently?

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As of May 2026, Green Rabbit has approximately 189 employees across 5 continents, including North AmericaAsiaSouth America. Key team members include Chief Quality Officer: D. C.Chief Human Resources Officer: S. S.Co-Founder & Chief Executive Officer: G. B.. Explore Green Rabbit's employee directory with LeadIQ.

What industry does Green Rabbit belong to?

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Green Rabbit operates in the Wholesale industry.

What technology does Green Rabbit use?

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Green Rabbit's tech stack includes Linkedin Insight TagRSSoEmbedTwemojiGoogle CloudJSON-LDWP EngineGoogle Search Console.

What is Green Rabbit's email format?

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Green Rabbit's email format typically follows the pattern of First.Last@greenrabbit.com. Find more Green Rabbit email formats with LeadIQ.

How much funding has Green Rabbit raised to date?

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As of May 2026, Green Rabbit has raised $31M in funding. The last funding round occurred on Oct 29, 2019 for $31M.

When was Green Rabbit founded?

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Green Rabbit was founded in 2009.

Green Rabbit

WholesaleMassachusetts, United States51-200 Employees

Green Rabbit is the trusted cold chain logistics provider for fast, safe, sustainable fulfillment and delivery of perishable goods and groceries. The company’s proprietary technology automates and manages the entire supply chain process, enforcing SQF Level 3 certification and industry best practices to ensure that heat-sensitive items are delivered fresh, cost-effectively, and in an environmentally conscious manner. 

Initially started as Candy.com, co-founders Greg Balestrieri and Joe Melville later re-branded to Green Rabbit, expanding the business beyond candy and into perishable and frozen food. Today, six of the ten largest retailers in the U.S. and four of the ten largest global food and beverage manufacturers rely on Green Rabbit to maximize the value of their digital food delivery initiatives.

Green Rabbit is headquartered in Braintree, MA and backed with a minority investment from Guidepost Growth Equity.

Section iconCompany Overview

Headquarters
135 Lundquist Drive Braintree, Massachusetts 02184 United States
NAICS Code
42 - Wholesale Trade
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $31M

    Green Rabbit has raised a total of $31M of funding over 1 rounds. Their latest funding round was raised on Oct 29, 2019 in the amount of $31M.

  • $100M$250M

    Green Rabbit's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $31M

    Green Rabbit has raised a total of $31M of funding over 1 rounds. Their latest funding round was raised on Oct 29, 2019 in the amount of $31M.

  • $100M$250M

    Green Rabbit's revenue is estimated to be in the range of $100M$250M

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