Insights

Market Leadership Green Rabbit is trusted by six of the ten largest U.S. retailers and major global food and beverage manufacturers, indicating strong market presence and opportunities to expand collaborations with leading industry players in perishable logistics.

Recent Acquisition The company's recent acquisition by Performance Food Group for $7 million highlights growth potential and increased stability, making it an attractive partner for supplying integrated cold chain solutions to major supply chain networks.

Sustainability Focus Green Rabbit emphasizes environmentally conscious packaging and delivery practices, presenting opportunities to offer sustainability-oriented logistics solutions and enhance corporate social responsibility offerings for clients.

Technological Edge With proprietary technology that automates supply chain processes and industry certifications like SQF Level 3, Green Rabbit is well-positioned to need advanced tech integrations and solutions to optimize cold chain management.

Financial Scale Generating revenue between $100 million and $250 million and secured with significant funding, Green Rabbit has the financial capacity to invest in innovative logistics technologies and expand service capabilities to meet growing demand.

Similar companies to Green Rabbit

Green Rabbit Tech Stack

Green Rabbit uses 8 technology products and services including Linkedin Insight Tag, Cloudflare, MySQL, and more. Explore Green Rabbit's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Cloudflare
    Content Management System
  • MySQL
    Database
  • Microsoft 365
    Email
  • Twemoji
    Font Scripts
  • Google Cloud
    Infrastructure As A Service
  • Google Maps
    Maps
  • Google Tag Manager
    Tag Management

Green Rabbit's Email Address Formats

Green Rabbit uses at least 1 format(s):
Green Rabbit Email FormatsExamplePercentage
First.Last@greenrabbit.comJohn.Doe@greenrabbit.com
90%
First@greenrabbit.comJohn@greenrabbit.com
5%
Last@greenrabbit.comDoe@greenrabbit.com
2%
Fir.Last@greenrabbit.comJoh.Doe@greenrabbit.com
3%

Frequently Asked Questions

What is Green Rabbit's official website and social media links?

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Green Rabbit's official website is greenrabbit.com and has social profiles on LinkedInCrunchbase.

What is Green Rabbit's NAICS code?

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Green Rabbit's NAICS code is 42 - Wholesale Trade.

How many employees does Green Rabbit have currently?

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As of December 2025, Green Rabbit has approximately 201 employees across 5 continents, including North AmericaAsiaSouth America. Key team members include Chief Quality Officer: D. C.Chief Human Resources Officer: S. S.Co-Founder & Chief Executive Officer: G. B.. Explore Green Rabbit's employee directory with LeadIQ.

What industry does Green Rabbit belong to?

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Green Rabbit operates in the Wholesale industry.

What technology does Green Rabbit use?

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Green Rabbit's tech stack includes Linkedin Insight TagCloudflareMySQLMicrosoft 365TwemojiGoogle CloudGoogle MapsGoogle Tag Manager.

What is Green Rabbit's email format?

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Green Rabbit's email format typically follows the pattern of First.Last@greenrabbit.com. Find more Green Rabbit email formats with LeadIQ.

How much funding has Green Rabbit raised to date?

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As of December 2025, Green Rabbit has raised $31M in funding. The last funding round occurred on Oct 29, 2019 for $31M.

When was Green Rabbit founded?

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Green Rabbit was founded in 2009.

Green Rabbit

WholesaleMassachusetts, United States201-500 Employees

Green Rabbit is the trusted cold chain logistics provider for fast, safe, sustainable fulfillment and delivery of perishable goods and groceries. The company’s proprietary technology automates and manages the entire supply chain process, enforcing SQF Level 3 certification and industry best practices to ensure that heat-sensitive items are delivered fresh, cost-effectively, and in an environmentally conscious manner. 

Initially started as Candy.com, co-founders Greg Balestrieri and Joe Melville later re-branded to Green Rabbit, expanding the business beyond candy and into perishable and frozen food. Today, six of the ten largest retailers in the U.S. and four of the ten largest global food and beverage manufacturers rely on Green Rabbit to maximize the value of their digital food delivery initiatives.

Green Rabbit is headquartered in Braintree, MA and backed with a minority investment from Guidepost Growth Equity.

Section iconCompany Overview

NAICS Code
42 - Wholesale Trade
Founded
2009
Employees
201-500

Section iconFunding & Financials

  • $31M

    Green Rabbit has raised a total of $31M of funding over 1 rounds. Their latest funding round was raised on Oct 29, 2019 in the amount of $31M.

  • $100M$250M

    Green Rabbit's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $31M

    Green Rabbit has raised a total of $31M of funding over 1 rounds. Their latest funding round was raised on Oct 29, 2019 in the amount of $31M.

  • $100M$250M

    Green Rabbit's revenue is estimated to be in the range of $100M$250M

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