Greenberg: Now Material Employee Directory
Market ResearchCalifornia, United States11-50 Employees
Greenberg: Now Material is a market research and strategy consultancy that helps organizations identify the human patterns shaping business outcomes. Its WholeHuman approach blends emotional, rational, and instinctual responses to reveal deeper truths that translate into measurable, actionable brand and business results. Founded in 1997 and based in Emeryville, California, the firm serves clients worldwide across industries such as technology, media, energy, retail, healthcare, and financial services, among others. It works with established leaders, emerging innovators, and category creators to generate insights that support transformation and growth while balancing speed to action with careful attention to customer behavior. In 2019, the firm became part of the LRW Group through an acquisition, reflecting its place within a broader network of analytics-powered marketing services.