Sustainability Certifications GreenStep is a Climate Neutral Certified, Living Wage Certified, Rainbow Registered, and Certified B Corp organization with a focus on measuring and improving sustainability performance for clients. This positions them as a credible partner for clients aiming to enhance ESG credentials and meet certification standards.

GSTC Tourism Expansion Recently launched GSTC Certification and partnered with RoyalCert to offer GSTC Certification for hotels, accommodations, and tour operators. This creates a sales opportunity to sell sustainability certification services to hospitality and tourism organizations looking to meet global standards.

Destination Sustainability Destination360 launch and focus on destinations and DMOs indicates a growth vector into regional and city-level sustainability planning and climate action programs, suggesting cross-sell potential to tourism boards, convention bureaus, and destination management agencies.

Strategic Partnerships Partnerships with industry bodies such as Greater Toronto Hotel Association and HI Canada demonstrate credibility and access to large networks of potential clients in hospitality and travel sectors, enabling co-selling opportunities and referrals.

Mid-Market Opportunity With a current revenue range of 1M to 10M and a lean team (11-50 employees), GreenStep appears adaptable for mid-market clients seeking scalable sustainability assessments, tools, and consulting, presenting a target segment for upsell of comprehensive sustainability programs.