Hospitality Growth GreenStep's hotel sector partnerships with the Greater Toronto Hotel Association and HI Canada signal strong demand for sustainability programs in hospitality. Target mid market hotel chains, regional hotel groups, and hospitality associations with measurement, benchmarking, and certification services, and offer Destination360 to help hotels plan climate action across portfolios.

Destination Focus The Destination360 launch and TIAC collaboration position GreenStep as a destination level sustainability partner. Pursue opportunities with destination management organizations, convention bureaus, and tourism boards to implement measurement, planning, and climate action programs across multiple destinations, including ski and recreation clusters.

Mid-market Growth With a mid sized client base of revenue in the low millions and teams of 11 to 50, GreenStep can scale modular services into mid market sectors such as real estate, property management, and regional hospitality groups, offering flexible assessments, certifications, and ongoing sustainability support.

Ski & Recreation Recent National Ski Industry Stewardship Program and Canadian Ski Council partnership create a channel to reach ski resorts, ski clubs, and tourism suppliers. Tailor sustainability programs to the recreation and outdoor hospitality ecosystem, including data reporting and supply chain improvements.

Data Driven A data driven value proposition leveraging existing analytics tools and reporting capabilities can help clients demonstrate measurable sustainability progress to investors, regulators and customers, with recurring revenue through certifications, renewals and ongoing monitoring.