GSTC Tourism GreenStep has recently launched GSTC Certification for the tourism industry in North America and partnered with RoyalCert, signaling a strategic push into tourism sustainability standards that creates opportunities to upsell certification services, auditing, and training to tourism operators seeking credible sustainability credentials.

Destination360 The introduction of Destination360 demonstrates GreenStep’s expansion into destination-level sustainability planning and climate action, offering a potential cross-sell of destination management services, measurement frameworks, and actionable roadmaps to DMOs and regional tourism boards.

Strategic Partnerships Recent collaborations with the Greater Toronto Hotel Association and HI Canada indicate a pattern of ecosystem partnerships in hospitality and lodging, suggesting outreach avenues to hotel chains, regional associations, and hostel networks for comprehensive sustainability programs.

Growing Revenue With a listed revenue range of 1M to 10M and a lean employee base, GreenStep presents a scalable model appealing to mid-market hospitality groups, travel networks, and tourism destinations seeking cost-effective sustainability assessments, certifications, and ongoing consulting.

Tech & Analytics GreenStep’s tech stack including Google Analytics, HubSpot, and cloud infrastructure points to a data-driven sales approach; opportunities exist to offer advanced analytics, performance dashboards, and integration-enabled sustainability tools for tracking progress and ROI.