Brand Recognition Grenade's consistent appearance in The Sunday Times’ Fast Track Top 100 and its status as the UK’s best-selling protein bar indicate strong brand recognition and market penetration, presenting opportunities to expand into new retail channels or international markets.

Product Innovation The company's recent collaborations, such as the limited-edition Creme Egg flavoured bars with Cadbury, demonstrate a capacity for creative product development and seasonal marketing campaigns that can be leveraged to boost sales through special editions or tie-ins.

Sports and Lifestyle Outreach Grenade’s active presence at events like the London West and partnerships with fitness influencers like Jordan Lifting Club suggest potential for deeper engagement with sports teams, gyms, and fitness events to drive bulk sales and brand loyalty.

International Expansion Export to over 50 countries highlights an established international footprint, offering opportunities to tailor marketing campaigns or develop region-specific products to capture emerging wellness and fitness markets globally.

Product Diversification With a growing range including shakes, bars, and seasonal flavours, there is potential to upsell or bundle products to existing customers, as well as to explore new segments such as corporate wellness or military contracts.