Insights

Market Leadership Grenade is the UK’s best-selling protein bar, indicating a strong brand presence and customer loyalty. This positions the company as a prime partner for premium sports nutrition and wellness product suppliers looking to expand their reach.

Global Distribution With exports to over 50 countries, Grenade exhibits extensive international distribution channels. Opportunities exist to collaborate on expanding into new markets or strengthen existing international partnerships.

Innovation and Product Line Grenade continuously innovates with new flavors like Lemon Cheesecake and performance products, opening avenues for product development collaborations, customized formulations, or ingredient sourcing.

Recent Collaborations Partnering with fitness clubs, event sponsorships, and giveaways demonstrates a focus on engaging fitness communities. This provides opportunities to develop co-branded campaigns and targeted sponsorships.

Strong Financial Position With revenue estimated between $10M and $25M and acquisition by Lion Capital, Grenade has a solid financial base that supports scaling, larger contracts, and joint ventures in the wellness and nutrition sectors.

Grenade Tech Stack

Grenade uses 8 technology products and services including JSON-LD, HeadJS, jQuery UI, and more. Explore Grenade's tech stack below.

  • JSON-LD
    Javascript Frameworks
  • HeadJS
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Ometria
    Marketing Automation
  • Amazon Pay
    Payment Processing
  • Ruby
    Programming Languages
  • PHP
    Programming Languages
  • Tailwind CSS
    UI Frameworks

Grenade's Email Address Formats

Grenade uses at least 1 format(s):
Grenade Email FormatsExamplePercentage
First.Last@grenade.comJohn.Doe@grenade.com
81%
First@grenade.comJohn@grenade.com
17%
First_Last@grenade.comJohn_Doe@grenade.com
1%
Last@grenade.comDoe@grenade.com
1%

Frequently Asked Questions

Where is Grenade's headquarters located?

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Grenade's main headquarters is located at Bournville Lane, Bournville Place Birmingham, England B30 2HP, GB. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Grenade's official website and social media links?

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Grenade's official website is grenade.com and has social profiles on LinkedIn.

What is Grenade's SIC code NAICS code?

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Grenade's SIC code is 4832 - Radio Broadcasting Stations NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Grenade have currently?

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As of October 2025, Grenade has approximately 168 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: T. M.Vice President Of Sales And Operations: S. C.Head Of Brand Activation: N. D.. Explore Grenade's employee directory with LeadIQ.

What industry does Grenade belong to?

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Grenade operates in the Wellness and Fitness Services industry.

What technology does Grenade use?

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Grenade's tech stack includes JSON-LDHeadJSjQuery UIOmetriaAmazon PayRubyPHPTailwind CSS.

What is Grenade's email format?

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Grenade's email format typically follows the pattern of First.Last@grenade.com. Find more Grenade email formats with LeadIQ.

When was Grenade founded?

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Grenade was founded in 2009.
Grenade

Grenade

Wellness and Fitness ServicesUnited Kingdom51-200 Employees

The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get Shit Done’ approach.
 
Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s this commitment that’s seen Grenade appear in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014.
 
Today, Grenade’s Protein Bar is the UK’s best-selling, while the company continues to innovate with its leading range of Shakes, and performance nutrition.
 
Fuelling everyone from elite athletes and military personnel to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 50 countries and is headquartered in Bournville, UK.

Section iconCompany Overview

Headquarters
Bournville Lane, Bournville Place Birmingham, England B30 2HP, GB
SIC Code
4832 - Radio Broadcasting Stations
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Grenade's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Grenade's revenue is estimated to be in the range of $10M$25M

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