Expanding Retail Coverage Grocery TV partners with over 120 retailers across nearly 6,000 stores, reaching a quarter of American shoppers. This extensive network demonstrates significant market penetration, offering sales opportunities to brands seeking high-visibility in store advertising and in-store media solutions.
Strong Funding Momentum With a recent $30 million Series B funding round led by Sageview Capital, Grocery TV shows robust financial backing and growth potential. This financial strength indicates capacity for scaling operations and investing in advanced advertising technology to attract more retail clients and brands.
High Market Relevance Operating within the in-store retail media space, Grocery TV enables brands to connect with buyers at the point of purchase where nearly 90% of decisions are made. This direct-to-consumer engagement model presents a lucrative opportunity for brands looking to maximize in-store advertising effectiveness.
Technology-Driven Solutions Utilizing advanced tech stacks such as Looker, Ghost, Redis, and Progressive Web Apps, Grocery TV enhances the shopper experience while providing sophisticated advertising platforms. Partners or vendors with complementary technology offerings could form strategic collaborations to extend service capabilities.
Industry Positioning As a leading player in retail media with a growing client base and significant revenue, Grocery TV is well-positioned to capitalize on the increasing shift toward digital and in-store advertising. Businesses offering innovative media solutions or complementary services can explore strategic partnerships or sales collaborations.