Strategic Industry Position Groff Tractor & Equipment is a leading dealer in construction equipment, representing top brands like John Deere Construction & Forestry and The Wirtgen Group, which positions it well to cater to large-scale construction and infrastructure projects.

Strong Market Presence With over 65 years in the industry and an annual revenue between 50 million and 100 million dollars, Groff Tractor has established solid brand recognition and a significant customer base in Pennsylvania and neighboring regions.

Recent Expansion Efforts The acquisition of Plasterer Equipment and leadership appointments indicate aggressive growth and market expansion strategies, creating opportunities for sales of machinery, parts, and services in new and existing markets.

Leadership and Growth The recent appointment of Jeff Oldham as CEO and key executive hires suggest a focus on strategic leadership to drive sales, operational efficiency, and market penetration in the construction equipment sector.

Technology Adoption & Partnerships Groff Tractor’s use of diverse tech tools and partnership with Prophet Equity Group provide a foundation for innovative sales approaches and customer engagement, offering avenues for digital marketing and data-driven sales strategies.