Strong Market Position Groff Tractor & Equipment is Pennsylvania's leading construction equipment dealer with a comprehensive inventory for sale and rent, representing major brands like John Deere Construction & Forestry and The Wirtgen Group, indicating substantial market reach and brand loyalty that can be leveraged for expansion of service offerings.

Recent Leadership Changes The appointment of new CEO Jeff Oldham and key executives such as Larry Gindville and Rodger Miller suggests a strategic shift towards growth and modernization, creating opportunities to align sales efforts with upcoming organizational directions and new initiatives.

Strategic Acquisitions The acquisition of Plasterer Equipment, a well-established John Deere dealer with over a century of legacy, enhances Groff's market share and customer base, providing a platform for cross-selling complementary products and expanding after-sales services.

Financial Opportunity With annual revenues between 50 to 100 million dollars and a sizable employee base, Groff Tractor presents significant potential for selling maintenance, parts, and leasing solutions aimed at large-scale construction projects and fleet management.

Technology Adoption Utilizing an advanced tech stack including tools like Paycom, Google Libraries, and SEO frameworks, Groff Tractor is positioned to improve digital engagement and streamline procurement processes, enabling targeted digital marketing and online service solutions to increase sales.