Insights

Expanding Product Platform Grommet has recently launched Grommet and Grommet Discovery Platform in 2023, opening new avenues for product discovery and engagement. This innovation presents opportunities for partners to feature diverse, innovative products and tap into a growing community of motivated consumers seeking unique items.

Strong Industry Recognition Winning the Design Influencer of the Year award at the 2018 Housewares Design Awards highlights Grommet’s reputation for curating innovative designs, making it an appealing partner for brands looking to boost visibility through association with a reputable, award-winning platform.

Retail Expansion through Partnership Since its acquisition by Ace Hardware in 2017, Grommet has integrated its curated products into over 10,000 retail stores. This provides sales channels for emerging brands and offers a large retail footprint for new product placements.

Diverse Customer Community With over 4 million loyal customers and a community that values innovative and high-quality products, there’s strong potential for partnerships to promote new product launches with targeted marketing efforts to this engaged audience.

Modern Technology Adoption Grommet leverages advanced online technologies such as PWA, Adobe tools, and JSON-LD, enabling seamless digital experiences. This digital infrastructure offers opportunities for tech-savvy brands to develop integrated campaigns and improve online sales integrations.

Grommet Tech Stack

Grommet uses 8 technology products and services including AdRoll, Google Ads, Cloudflare, and more. Explore Grommet's tech stack below.

  • AdRoll
    Advertising
  • Google Ads
    Advertising
  • Cloudflare
    Content Management System
  • Apple iCloud Mail
    Email
  • OptiMonk
    Marketing Automation
  • Automattic
    Platform As A Service
  • JavaScript
    Programming Languages
  • Facebook
    Widgets

Media & News

Grommet's Email Address Formats

Grommet uses at least 1 format(s):
Grommet Email FormatsExamplePercentage
First.Last@thegrommet.comJohn.Doe@thegrommet.com
71%
First@thegrommet.comJohn@thegrommet.com
23%
Last@thegrommet.comDoe@thegrommet.com
3%
FirstL@thegrommet.comJohnD@thegrommet.com
3%

Frequently Asked Questions

Where is Grommet's headquarters located?

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Grommet's main headquarters is located at 87 Elmwood Street Somerville, Massachusetts 02144 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Grommet's phone number?

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You can contact Grommet's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Grommet's official website and social media links?

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Grommet's official website is thegrommet.com and has social profiles on LinkedInCrunchbase.

How much revenue does Grommet generate?

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As of March 2026, Grommet's annual revenue is estimated to be $10M.

What is Grommet's SIC code NAICS code?

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Grommet's SIC code is 5085 - Industrial Supplies NAICS code is 44-45 - Retail Trade.

How many employees does Grommet have currently?

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As of March 2026, Grommet has approximately 43 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Head Of Brand Growth: G. R.Head Of Brand Discovery: R. R. B.Director Of Account Management: A. B.. Explore Grommet's employee directory with LeadIQ.

What industry does Grommet belong to?

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Grommet operates in the Retail industry.

What technology does Grommet use?

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Grommet's tech stack includes AdRollGoogle AdsCloudflareApple iCloud MailOptiMonkAutomatticJavaScriptFacebook.

What is Grommet's email format?

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Grommet's email format typically follows the pattern of First.Last@thegrommet.com. Find more Grommet email formats with LeadIQ.

When was Grommet founded?

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Grommet was founded in 2008.

Grommet

RetailMassachusetts, United States11-50 Employees

Grommet, a US-owned online consumer retailer, through its innovative online platform and comprehensive process for curating new-to-market industry-leading consumer products, is changing how consumers find and buy products online from small businesses and emerging entrepreneurs. Since 2008, Grommet has launched over 3,000 products from small businesses and emerging entrepreneurs, building a community of over 4 million loyal customers. Among these products, are now household names like Alex + Ani, Bananagrams, Bombas Socks, Crazy Aaron, Duke Cannon, FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, Lovepop, Mrs. Meyer’s Clean Day, OtterBox, PopSockets, Quell, SimpliSafe, SodaStream, Squatty Potty, S’well, Withings, Yogibo, and others. Grommet’s success is driven by a commitment to curating high-quality and innovative products, and enabling it through a frictionless online retail experience that makes product discovery and product purchase easy. Grommet was acquired by Ace Hardware corporation in 2017 and maintains their startup culture and mission of finding innovative products, while helping to deliver qualified products to many of Ace Hardware’s 10,000 stores.

Section iconCompany Overview

Headquarters
87 Elmwood Street Somerville, Massachusetts 02144 United States
Phone number
SIC Code
5085 - Industrial Supplies
NAICS Code
44-45 - Retail Trade
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Grommet's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Grommet's revenue is estimated to be in the range of $10M$25M

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