Insights

Expanding Product Portfolio Grommet's focus on curating innovative and high-quality products from small businesses presents significant upselling opportunities. Partnering with emerging entrepreneurs to develop exclusive or new-to-market items can attract repeat customers and expand sales channels.

Strong Community Engagement With over 4 million loyal customers and a community-centric approach, Grommet offers opportunities to introduce targeted marketing campaigns, loyalty programs, or limited-edition collaborations that can boost customer retention and increase transaction frequency.

Innovative Platform Launches The recent launch of the Grommet Discovery Platform enhances product discovery capabilities, creating avenues for personalized shopping experiences. Leveraging this platform to promote featured products, bundles, or exclusive launches can drive higher conversions.

Retail Distribution Growth Grommet's partnership with Ace Hardware expands its retail footprint to thousands of physical stores, providing opportunities for wholesale or co-branded product lines that capitalize on brick-and-mortar presence to boost sales volume.

Marketing Optimization Utilizing its established digital marketing tools such as Google Ads and Facebook, Grommet can further enhance targeted advertising efforts. Offering marketing partnerships or shared promotional campaigns to small brands can create new revenue streams while increasing platform visibility.

Grommet Tech Stack

Grommet uses 8 technology products and services including AdRoll, Google Ads, Cloudflare, and more. Explore Grommet's tech stack below.

  • AdRoll
    Advertising
  • Google Ads
    Advertising
  • Cloudflare
    Content Management System
  • Apple iCloud Mail
    Email
  • OptiMonk
    Marketing Automation
  • Automattic
    Platform As A Service
  • JavaScript
    Programming Languages
  • Facebook
    Widgets

Media & News

Grommet's Email Address Formats

Grommet uses at least 1 format(s):
Grommet Email FormatsExamplePercentage
First.Last@thegrommet.comJohn.Doe@thegrommet.com
70%
First@thegrommet.comJohn@thegrommet.com
24%
Last@thegrommet.comDoe@thegrommet.com
4%
FirstL@thegrommet.comJohnD@thegrommet.com
2%

Frequently Asked Questions

Where is Grommet's headquarters located?

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Grommet's main headquarters is located at 87 Elmwood Street Somerville, Massachusetts 02144 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Grommet's phone number?

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You can contact Grommet's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Grommet's official website and social media links?

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Grommet's official website is thegrommet.com and has social profiles on LinkedInCrunchbase.

How much revenue does Grommet generate?

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As of April 2026, Grommet's annual revenue is estimated to be $10M.

What is Grommet's SIC code NAICS code?

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Grommet's SIC code is 5085 - Industrial Supplies NAICS code is 44-45 - Retail Trade.

How many employees does Grommet have currently?

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As of April 2026, Grommet has approximately 43 employees across 3 continents, including North AmericaAsiaEurope. Key team members include President: E. S.Head Of Brand Growth: G. R.Head Of Brand Discovery: R. R. B.. Explore Grommet's employee directory with LeadIQ.

What industry does Grommet belong to?

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Grommet operates in the Retail industry.

What technology does Grommet use?

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Grommet's tech stack includes AdRollGoogle AdsCloudflareApple iCloud MailOptiMonkAutomatticJavaScriptFacebook.

What is Grommet's email format?

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Grommet's email format typically follows the pattern of First.Last@thegrommet.com. Find more Grommet email formats with LeadIQ.

When was Grommet founded?

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Grommet was founded in 2008.

Grommet

RetailMassachusetts, United States11-50 Employees

Grommet, a US-owned online consumer retailer, through its innovative online platform and comprehensive process for curating new-to-market industry-leading consumer products, is changing how consumers find and buy products online from small businesses and emerging entrepreneurs. Since 2008, Grommet has launched over 3,000 products from small businesses and emerging entrepreneurs, building a community of over 4 million loyal customers. Among these products, are now household names like Alex + Ani, Bananagrams, Bombas Socks, Crazy Aaron, Duke Cannon, FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, Lovepop, Mrs. Meyer’s Clean Day, OtterBox, PopSockets, Quell, SimpliSafe, SodaStream, Squatty Potty, S’well, Withings, Yogibo, and others. Grommet’s success is driven by a commitment to curating high-quality and innovative products, and enabling it through a frictionless online retail experience that makes product discovery and product purchase easy. Grommet was acquired by Ace Hardware corporation in 2017 and maintains their startup culture and mission of finding innovative products, while helping to deliver qualified products to many of Ace Hardware’s 10,000 stores.

Section iconCompany Overview

Headquarters
87 Elmwood Street Somerville, Massachusetts 02144 United States
Phone number
SIC Code
5085 - Industrial Supplies
NAICS Code
44-45 - Retail Trade
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Grommet's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Grommet's revenue is estimated to be in the range of $10M$25M

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