Insights

Makers to Market Grommet has a proven track record of launching thousands of innovative products from small businesses and entrepreneurs, with high affiliation to household name brands. This presents an opportunity to partner with productmakers seeking rapid market testing and distribution through a recognized online platform connected to Ace Hardware stores.

Ace Hardware Synergy Acquisition by Ace Hardware in 2017 positions Grommet to leverage Ace's extensive 10,000-store footprint for broader retail distribution, enabling joint campaigns, co-branded products, and in-store integrations to accelerate product adoption.

Discovery Platform Recent launches of Grommet Discovery Platform and the redesigned shopping experience indicate continued investment in product discovery and curation. This opens upsell opportunities for curated bundles, early access programs, and data-driven recommendations for emerging brands.

Tech-Driven Growth A tech stack including AWS, Snowflake, and growth tools (AdRoll, Criteo, Freshdesk) suggests strong data capabilities and marketing automation potential. Sales opportunities exist in providing analytics, product performance insights, and co-marketing experiments to accelerate ROI for partner brands.

Financial and Market Momentum With revenue in the tens of millions and a funded, growth-oriented profile, Grommet appears positioned for scaled partnerships and exclusive launches. Potential sales angles include exclusive product lines, limited-time collaborations, and performance-based distribution deals.

Similar companies to Grommet

Grommet Tech Stack

Grommet uses 8 technology products and services including AdRoll, Criteo, Amazon Web Services, and more. Explore Grommet's tech stack below.

Media & News

Grommet's Email Address Formats

Grommet uses at least 4 email formats:
Grommet Email FormatsExamplePercentage
First.Last@thegrommet.comJohn.Doe@thegrommet.com
70%
First@thegrommet.comJohn@thegrommet.com
24%
Last@thegrommet.comDoe@thegrommet.com
4%
FirstL@thegrommet.comJohnD@thegrommet.com
2%

Frequently Asked Questions

What is Grommet's phone number?

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You can contact Grommet's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Grommet's official website and social media links?

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Grommet's official website is thegrommet.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Grommet generate?

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As of October 2026, Grommet's annual revenue is estimated to be $10M - $25M.

What is Grommet's NAICS code?

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Grommet's NAICS code is 44-45 - Retail Trade.

How many employees does Grommet have currently?

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As of October 2026, Grommet has approximately 44 employees across 3 continents, including North America, Asia and Europe. Key team members include Head Of Brand Discovery: R. R. B., Director, Digital Marketing: A. M. and Community Manager: C. T. Explore Grommet's employee directory with LeadIQ.

What industry does Grommet belong to?

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Grommet operates in the Retail industry.

What technology does Grommet use?

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Grommet's tech stack includes AdRoll, Criteo, Amazon Web Services, Snowflake, Freshworks Freshdesk, Atlassian Jira, Intercom and Atlassian Confluence.

What is Grommet's email format?

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Grommet's email format typically follows the pattern of First.Last@thegrommet.com. Find more Grommet email formats with LeadIQ.

How much funding has Grommet raised to date?

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As of October 2026, Grommet has raised $5.7M in funding. The last funding round occurred on Sep 17, 2012.

When was Grommet founded?

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Grommet was founded in 2008.
Grommet logo

Grommet

RetailMassachusetts, United States11-50 Employees

The Grommet is a US-owned online retail company based in Somerville, Massachusetts. It operates an online platform that curates new-to-market consumer products from small businesses and emerging entrepreneurs, enabling product discovery and purchase. Since its founding in 2008, The Grommet has launched over 3,000 products and built a community of more than 4 million loyal customers. The company was acquired by Ace Hardware in 2017 and continues to maintain its startup culture, supporting the delivery of qualified products to Ace Hardware’s approximately 10,000 stores. In 2023, The Grommet launched a new platform and the Grommet Discovery Platform to deepen connections between shoppers and makers. The organization employs 11-50 people and is located at 87 Elmwood Street, Somerville, MA 02144, United States.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $5.7M

    Grommet has raised a total of $5.7M of funding over 5 rounds. Their latest funding round was raised on Sep 17, 2012 as a Series B.

  • $10M - $25M

    Grommet's revenue is estimated to be in the range of $10M - $25M

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