Unique Customization Tools Groms offers an innovative online experience with visualization tools that help customers envisage how different furniture pieces come together in interior spaces, presenting an opportunity to promote complementary products and personalized design services.

Lifestyle-Oriented Collections The launch of curated 'Shop the room' collections targeting specific lifestyles indicates a market segment interested in complete, styled solutions, suggesting potential for upselling and bundling tailored sets of furniture and decor items.

Growing Digital Presence With a focus on modern design and accessible online shopping, Groms is well-positioned to expand its online marketing efforts and digital campaigns to reach a broader customer base interested in high-quality modern furniture.

Emerging Market Niche As a small company with limited revenue and manpower, Groms can target niche segments that value curated, design-conscious furniture, offering personalized service and building loyalty within a discerning customer base.

Partnership & Expansion Given their focus on sourcing from leading manufacturers worldwide, there is an opportunity for sales partnerships, exclusive collections, or collaborations that can increase product diversity and market visibility across competitive online furniture retail spaces.