Insights

Growing Market Presence Groov is expanding its strategic partnerships, such as the recent joint venture with Planta Vida S.A.S. and the acquisition by Pineapple Express Cannabis Company. These developments indicate a strong growth trajectory and open opportunities for sales collaborations in blockchain, cannabis tech, and data analytics sectors.

Sustainability and Wellbeing Focus With its emphasis on mental health, resilience, and organizational wellbeing, Groov targets organizations seeking innovative employee engagement solutions. There is a potential sales avenue in partnering with HR tech providers, mental health organizations, and corporate wellness programs across industries.

Technology Stack Readiness Utilizing AWS, Microsoft ASP.NET, and other advanced technologies, Groov is well-positioned to integrate with enterprise systems. This presents an opportunity for B2B sales of integrations, customizations, and scalable SaaS solutions to mid-market and large corporate clients.

Financial Growth Potential Generating an annual revenue between $1 million and $10 million, Groov shows signs of healthy growth, with ongoing innovations and partnerships. This suggests an increasing demand for its products, making it an attractive target for sales of enterprise subscriptions, training services, and expansion into new markets.

Market Differentiation Unlike generic wellbeing platforms, Groov combines real-time organizational intelligence and proactive support strategies. Selling to organizations looking for integrated, science-backed solutions to improve resilience and culture could be highly effective, especially in competitive industries prioritizing employee performance.

Groov Tech Stack

Groov uses 4 technology products and services including Amazon Web Services, Telerik Sitefinity, Microsoft ASP.NET, and more. Explore Groov's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Telerik Sitefinity
    Content Management System
  • Microsoft ASP.NET
    Web Frameworks
  • Nginx
    Web Servers

Media & News

Groov's Email Address Formats

Groov uses at least 1 format(s):
Groov Email FormatsExamplePercentage
First.Last@groovnow.comJohn.Doe@groovnow.com
50%
First.Last@groovnow.comJohn.Doe@groovnow.com
50%

Frequently Asked Questions

Where is Groov's headquarters located?

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Groov's main headquarters is located at 73 Parnell Rise Auckland, Auckland 1010 New Zealand. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Groov's stock symbol?

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Groov is a publicly traded company; the company's stock symbol is GROO.

What is Groov's official website and social media links?

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Groov's official website is groovnow.com and has social profiles on LinkedInCrunchbase.

What is Groov's NAICS code?

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Groov's NAICS code is 5112 - Software Publishers.

How many employees does Groov have currently?

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As of March 2026, Groov has approximately 24 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: M. K.Chief Data Scientist: L. R.Product & Gtm Manager: H. L.. Explore Groov's employee directory with LeadIQ.

What industry does Groov belong to?

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Groov operates in the Software Development industry.

What technology does Groov use?

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Groov's tech stack includes Amazon Web ServicesTelerik SitefinityMicrosoft ASP.NETNginx.

What is Groov's email format?

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Groov's email format typically follows the pattern of First.Last@groovnow.com. Find more Groov email formats with LeadIQ.

When was Groov founded?

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Groov was founded in 2018.

Groov

Software DevelopmentAuckland, New Zealand11-50 Employees

At Groov, we exist to unlock human potential — for individuals building everyday resilience, and for workplaces striving to create healthier, high-performing teams and the cultures that sustain them.

For workplaces, the old ways of supporting people are broken. Surveys surface issues too late, EAPs are underused, and one-off training rarely sticks. Groov brings science, services, and technology together in one system that helps leaders act early. Our platform provides real-time organisational intelligence on networks, patterns of work, engagement, and psychosocial risk. Our consulting work supports culture and transformation initiatives, embedding new ways of working through strategy, workshops, and training. And our coaching — from proactive 1:1 support for employees to targeted leadership development — equips people to lead well under pressure. The result is organisations that are more resilient, more engaged, and higher performing, with compliance built in along the way.

Beyond the workplace, Groov also makes preventative mental health support accessible to everyone. Through the Groov app and Ask Groov, people can strengthen resilience, manage stress, and find trusted guidance when they need it most. Our partnerships with organisations like Health NZ and AIA Vitality extend this reach to thousands across New Zealand and beyond.

We are not just another wellbeing provider or survey platform. Groov is building the human operating system for individuals, teams, and organisations — one that helps people feel better, perform better, and unlock their full potential.

Section iconCompany Overview

Headquarters
73 Parnell Rise Auckland, Auckland 1010 New Zealand
Stock Symbol
GROO
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Groov's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Groov's revenue is estimated to be in the range of $1M$10M

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