Insights

Holistic Workplace Support Groov offers an integrated platform that combines real-time organizational intelligence, consulting, and coaching services, making it a compelling partner for companies seeking comprehensive employee wellbeing and culture transformation solutions.

Focus on Resilience With a strong emphasis on building resilience and early intervention, Groov appeals to organizations aiming to reduce psychosocial risks and enhance mental health, opening sales opportunities within HR and EAP service providers.

Growing Mental Health Outreach Groov's accessible mental health support through its app and strategic partnerships extends its reach beyond traditional workplaces, presenting opportunities to collaborate with healthcare providers and payers interested in preventative mental health solutions.

Technological Edge Utilizing cloud services like AWS and advanced web frameworks positions Groov as a scalable, technology-driven partner, ideal for organizations looking to modernize their employee engagement and mental health initiatives.

Market Positioning Targeting small to mid-sized organizations with a focus on culture and resilience, Groov is well-positioned to engage with companies seeking innovative, science-based wellbeing platforms, especially in markets prioritizing mental health and organizational agility.

Groov Tech Stack

Groov uses 4 technology products and services including Amazon Web Services, Telerik Sitefinity, Microsoft ASP.NET, and more. Explore Groov's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Telerik Sitefinity
    Content Management System
  • Microsoft ASP.NET
    Web Frameworks
  • Nginx
    Web Servers

Media & News

Groov's Email Address Formats

Groov uses at least 1 format(s):
Groov Email FormatsExamplePercentage
First.Last@groovnow.comJohn.Doe@groovnow.com
50%
First.Last@groovnow.comJohn.Doe@groovnow.com
50%

Frequently Asked Questions

Where is Groov's headquarters located?

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Groov's main headquarters is located at 73 Parnell Rise Auckland, Auckland 1010 New Zealand. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Groov's stock symbol?

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Groov is a publicly traded company; the company's stock symbol is GROO.

What is Groov's official website and social media links?

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Groov's official website is groovnow.com and has social profiles on LinkedInCrunchbase.

What is Groov's NAICS code?

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Groov's NAICS code is 5112 - Software Publishers.

How many employees does Groov have currently?

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As of February 2026, Groov has approximately 24 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: M. K.Chief Data Scientist: L. R.Co-Founder: J. K.. Explore Groov's employee directory with LeadIQ.

What industry does Groov belong to?

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Groov operates in the Software Development industry.

What technology does Groov use?

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Groov's tech stack includes Amazon Web ServicesTelerik SitefinityMicrosoft ASP.NETNginx.

What is Groov's email format?

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Groov's email format typically follows the pattern of First.Last@groovnow.com. Find more Groov email formats with LeadIQ.

When was Groov founded?

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Groov was founded in 2018.

Groov

Software DevelopmentAuckland, New Zealand11-50 Employees

At Groov, we exist to unlock human potential — for individuals building everyday resilience, and for workplaces striving to create healthier, high-performing teams and the cultures that sustain them.

For workplaces, the old ways of supporting people are broken. Surveys surface issues too late, EAPs are underused, and one-off training rarely sticks. Groov brings science, services, and technology together in one system that helps leaders act early. Our platform provides real-time organisational intelligence on networks, patterns of work, engagement, and psychosocial risk. Our consulting work supports culture and transformation initiatives, embedding new ways of working through strategy, workshops, and training. And our coaching — from proactive 1:1 support for employees to targeted leadership development — equips people to lead well under pressure. The result is organisations that are more resilient, more engaged, and higher performing, with compliance built in along the way.

Beyond the workplace, Groov also makes preventative mental health support accessible to everyone. Through the Groov app and Ask Groov, people can strengthen resilience, manage stress, and find trusted guidance when they need it most. Our partnerships with organisations like Health NZ and AIA Vitality extend this reach to thousands across New Zealand and beyond.

We are not just another wellbeing provider or survey platform. Groov is building the human operating system for individuals, teams, and organisations — one that helps people feel better, perform better, and unlock their full potential.

Section iconCompany Overview

Headquarters
73 Parnell Rise Auckland, Auckland 1010 New Zealand
Stock Symbol
GROO
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Groov's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Groov's revenue is estimated to be in the range of $1M$10M

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