GROOV3

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

GROOV3 operates in the wellness and fitness services sector, delivering dance-based fitness classes. Founded by professional dancer Benjamin Allen, the program features a live DJ in every session and uses simple, easy-to-follow dance combinations. This setup aims to keep workouts energetic and approachable, blending movement with music rather than a traditional exercise routine. The company is based in West Hollywood, California, and operates with a small to mid-sized team.

Targeting individuals who enjoy moving to music, GROOV3 offers a social, motivating environment that supports personal fitness goals. Benefits attributed to the program include enhanced self-confidence, weight management, the formation of friendships, a sense of accomplishment, and overall well-being. Within the broader wellness and fitness services industry, GROOV3 positions itself as a dance-centric option that emphasizes enjoyment and accessibility over intensity alone.

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