Insights

Innovative Product Line Groove Life's focus on creating innovative, breathable silicone rings along with complementary accessories like belts and wallets positions them as a leader in comfort and durability options for active lifestyles, creating opportunities to upsell and expand product categories.

Market Expansion With a significant growth in headcount and recent product launches including smart wallets and Apple Watch bands, Groove Life is actively expanding its product offerings and market reach, opening doors for targeted marketing and cross-selling of new accessories.

Strong Brand Recognition Having established itself as a nationally recognized brand with a growing customer base, there is a clear potential to leverage brand loyalty and increase sales through targeted campaigns, partnerships, and premium product bundles.

Technological Engagement The company's use of digital marketing tools such as TikTok, Facebook, and Amazon S3 indicates a focus on online engagement and e-commerce growth, suggesting opportunities for data-driven sales strategies and influencer collaborations.

Strategic Partnerships Groove Life's collaborations with law enforcement and outdoor brands demonstrate an active approach to strategic partnerships, which could be expanded to new verticals or promotional campaigns that target active, outdoor, and lifestyle markets.

Similar companies to Groove Life

Groove Life Tech Stack

Groove Life uses 8 technology products and services including LiveIntent, TikTok, Amazon S3, and more. Explore Groove Life's tech stack below.

  • LiveIntent
    Advertising
  • TikTok
    Audio, Video, Graphics
  • Amazon S3
    Content Delivery Network
  • Moment.js
    Javascript Libraries
  • Stripe
    Payment Processing
  • Sezzle
    Payment Processing
  • three.js
    Programming Languages
  • Facebook
    Widgets

Media & News

Groove Life's Email Address Formats

Groove Life uses at least 1 format(s):
Groove Life Email FormatsExamplePercentage
First.Last@groovelife.comJohn.Doe@groovelife.com
45%
First@groovelife.comJohn@groovelife.com
9%
Last@groovelife.comDoe@groovelife.com
1%
First.Last@groovelife.comJohn.Doe@groovelife.com
45%

Frequently Asked Questions

Where is Groove Life's headquarters located?

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Groove Life's main headquarters is located at 106 Locke Ave, Spring Hill, Tennessee 37174, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Groove Life's official website and social media links?

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Groove Life's official website is groovelife.com and has social profiles on LinkedIn.

What is Groove Life's NAICS code?

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Groove Life's NAICS code is 44-45 - Retail Trade.

How many employees does Groove Life have currently?

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As of October 2025, Groove Life has approximately 95 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: P. G.Ceo: P. G.Chief Marketing Officer: S. B.. Explore Groove Life's employee directory with LeadIQ.

What industry does Groove Life belong to?

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Groove Life operates in the Retail industry.

What technology does Groove Life use?

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Groove Life's tech stack includes LiveIntentTikTokAmazon S3Moment.jsStripeSezzlethree.jsFacebook.

What is Groove Life's email format?

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Groove Life's email format typically follows the pattern of First.Last@groovelife.com. Find more Groove Life email formats with LeadIQ.

When was Groove Life founded?

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Groove Life was founded in 2015.

Groove Life

RetailUnited States51-200 Employees

At Groove Life, we created the first breathable silicone ring built for real life — the gym, the job site, and everything in between.

At Groove Life, we launched the first breathable silicone ring built for real life — the gym, the job site, and everything in between.

Now? We’ve expanded our lineup to include the best-selling Groove Belt® and ultra-slim, no-bulk wallets—all built with the same innovation, comfort, and durability we’re known for.

Because let’s face it—metal rings pinch, belts sag, and wallets bulk. We fixed th

📍Headquartered just outside Nashville, TN in Spring Hill, Groove Life has grown from a startup in a garage to a nationally recognized brand — and we’re just getting started.

We’re not your typical office crew. No suits. No stiff boardrooms. Just hard-working, creative humans who value excellence, team lunches, and getting outdoors when we can.

If you're a builder, thinker, and roll-up-your-sleeves kind of person who’s ready to join a high-growth team—we’d love to meet you.

Work hard. Have fun. Make stuff that matters.
That’s the Groove Life way.

Section iconCompany Overview

Headquarters
106 Locke Ave, Spring Hill, Tennessee 37174, US
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Groove Life's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Groove Life's revenue is estimated to be in the range of $100M$250M

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