Strategic Partnerships Groove has recently formed partnerships with HPS, Incite Strategic Partners, and RangeWater Real Estate, signaling a growing channel strategy with group purchasing organizations and large property portfolios that can be leveraged to expand new account opportunities in education, healthcare, senior living, and multifamily segments.

Award Winning Multiple 2025-2026 awards and recognition from DIRECTV for Hospitality & Institutions and renewal properties excellence indicate a proven track record in delivering integrated property technology solutions and maintaining strong customer relationships, which can be used in value-led pitches to prospective clients.

Property Tech Focus Specialization in end-to-end property technology ecosystems across hotels, senior living, hospitals, student housing, and multi-dwelling units positions Groove as a single-source provider for vendors seeking streamlined integration of TV, internet, security, energy management, and in-room tech.

Enterprise Expansion Recent large-scale engagement with RangeWater Real Estate covering approximately 75,000 units across 13 states and national footprint signals readiness for enterprise deals and scalable deployments that can be targeted at similar REITs, OPS platforms, and national property managers.

Technology Stack Fit Utilization of modern tools such as Salesforce Service Cloud, Pardot, Procore, Smartsheet, Asana, and GitHub suggests a mature sales and project delivery process that can be aligned with mid-market to enterprise buyers seeking robust project management, CRM, and marketing automation integration.