Exclusive membership Target discretionary spenders and premium services by highlighting partnerships and sponsorship opportunities with related luxury brands and events at the club to drive higher-value memberships and premium experiences.

Aviation synergy Leverage the existing Pentastar Aviation partnership to co-market private jet charter services to members, offering bundled travel packages and exclusive aviation experiences that align with yachting and waterfront lifestyle.

Digital engagement Utilize the club’s current tech stack (WordPress, social tools, email marketing) to run targeted campaigns for member referrals, event-driven promotions, and cross-sell opportunities with services such as hospitality, events, and merchandise.

Financial scale With a revenue range of 50 to 100 million, pursue enterprise-level sponsorships, high-tier events, and long-term vendor contracts to secure predictable revenue streams and exclusive partner benefits.

Comparable market Benchmark against peer clubs to identify gaps in membership tiers, event volumes, and service offerings, enabling tailored sales pitches for upgrades, exclusive experiences, and new amenity packages.