Ground Up International Email Format

WholesaleNew York, United States51-200 Employees

Ground Up International is a wholesale footwear company based in New York, operating with an integrated portfolio of licensed and owned brand footwear. Its products are designed to appeal to fans by pairing popular character franchises with a trusted footwear brand, offering options across different markets and price points to meet diverse consumer needs. The company serves retailers and fans, delivering character-focused shoes that express personal identity through recognizable franchises.

Ground Up positions itself within the footwear industry through collaborations with major brands and licensed properties, expanding its reach with limited and exclusive launches. The business has actively pursued partnerships and product introductions with notable brands such as Disney and Sanrio, and has showcased its offerings at industry events, while maintaining a footprint in major retail channels including Kids Foot Locker.

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