Grounded World

Marketing ServicesConnecticut, United States11-50 Employees

Grounded World is a marketing services agency that blends brand experience, commercial innovation and social impact to help purpose-driven brands, retailers, startups and nonprofits articulate their mission and magnify their positive effects. Based in Westport, Connecticut, it was founded in 2018 by Phil White and Heidi Schoeneck and is led by women. The company pursues carbon net-zero certification and open-sources its intellectual property to support social ventures. Its work spans a broad range of advisory and execution services, including research, strategy and analytics, brand purpose and design, activation across shopper marketing and omnichannel retail, e-commerce and communications, and storytelling around brand activism. It positions itself in the marketing services industry as a partner for purposeful brands and nonprofits seeking to turn purpose into concrete, measurable actions. In December 2021, Grounded World partnered with SB Brands for Good to advance retail activation for good.

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