Groundswell PR (acquired by Obviouslee) Employee Directory

Public Relations and Communications ServicesSouth Carolina, United States2-10 Employees

Groundswell PR is a public relations and communications services firm based in Charleston, South Carolina, that focuses on planning and executing outreach to secure media placements in markets important to its clients. The firm emphasizes analytics-driven work to identify factors that drive sales and website traffic, leveraging a network of digital influencers and media relationships to support its campaigns. Its client base includes outdoor and active lifestyle brands, and the company has historically partnered with notable brands in the space to establish agency-of-record relationships and expanded media exposure. Groundswell PR operates within the public relations industry, distinguishing itself through its connections with editors and influencers across outdoor and lifestyle publications and its hands-on, relationship-based approach. In 2021, the company was acquired by Obviouslee Marketing, a development that reflects a strategic consolidation within the marketing and PR landscape. The business is located in the Charleston region and has a relatively small team, reflecting its boutique firm profile.

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