Massive poultry momentum Terres du Sud has merged with Vivadour to form Auraïa, a new poultry giant in the Sud-Ouest with a projected market leadership in broiler production. This signals a growing demand for poultry supply, feed, equipment, and logistic services to scale operations and ensure consistent quality across increased volumes.

Integrated farming footprint With six activity branches spanning Vegetal, Fruits & vegetables, Poultry, Turkeys, Ruminants & Pigs, and Distribution, the group can be approached as a multi-category partner for growers and suppliers, offering cross-sell opportunities in inputs, processing, packaging, and distribution services across different product lines.

Territorial anchor As the leading cooperative in Lot-et-Garonne and a strong regional employer, there is a proven willingness to invest locally and maintain transparent, high-quality supply chains. Leverage this to position solutions around regional compliance, traceability, sustainability reporting, and local sourcing programs.

Digital and analytics push Current tech stack includes iCIMS, Power BI, WordPress, Shopify, Google Workspace, and security/ops tools. There is an openness to digital transformation, data analytics, e-commerce enablement, and workforce systems enhancements that could be addressed with HR tech, BI dashboards for farming operations, and customer-facing portal improvements.

Scale-ready opportunities New leadership and substantial market weight suggest appetite for strategic partnerships, supplier consolidation, and capital equipment or infrastructure upgrades to support expansion. Target opportunities in farming inputs, animal health, feed, automation, processing, and distribution efficiencies to align with Auraïa’s growth trajectory.