Insights

Global expansion Growy operates a high-automation vertical farming model starting in Amsterdam and expanding to Singapore, presenting a clear opportunity to leverage cross-market partnerships with retailers and chefs in Southeast Asia and Europe to accelerate outbound sales and FSN (fresh produce supply) expansion.

Direct-to-chef focus The company already supplies a large range of fresh microgreens to chefs weekly, signaling strong demand channels with professional kitchens. Sales opportunities lie in expanding DTC-like chef partnerships, tiered product bundles, and exclusive greens programs for top restaurants.

Sustainable tech With an automated farm powered by robotics and data, Growy positions itself as a sustainable, high-quality, pesticide-free supplier. This aligns with sustainability-minded brands and retailers seeking green sourcing, enabling co-marketing and ESG-driven sales pitches.

High-value partnerships Acquisitions and asset movements with Kalera and Singapore facility integration indicate openness to strategic collaborations and M&A-like partnerships. Targeted outreach to global hospitality groups, large retailers, and food innovators could unlock scaled supply contracts.

Growth-ready demand Revenue is in a mid-range with international footprint and ongoing capacity expansion. Opportunities exist to upsell bundled greens programs, private-label cultivation for retailers, and seasonal product lines, leveraging the growing demand for fresh, local, year-round greens.

Similar companies to Growy

Growy Tech Stack

Growy uses 8 technology products and services including Amazon DynamoDB, Linkedin Sign-in, AfterPay, and more. Explore Growy's tech stack below.

  • Amazon DynamoDB
    Database
  • Linkedin Sign-in
    Identity Verification
  • AfterPay
    Payment Processing
  • Python
    Programming Languages
  • C
    Programming Languages
  • Cloudflare Bot Management
    Security
  • Autodesk
    Visualisation Software
  • Express
    Web Frameworks

Growy's Email Address Formats

Growy uses at least 2 format(s):
Growy Email FormatsExamplePercentage
First.Last@growx.coJohn.Doe@growx.co
62%
First@growx.coJohn@growx.co
19%
F.Last@growx.coJ.Doe@growx.co
9%
FLast@growx.coJDoe@growx.co
10%
First@growy.nlJohn@growy.nl
100%

Frequently Asked Questions

Where is Growy's headquarters located?

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Growy's main headquarters is located at 18 Ankerweg Amsterdam, North Holland 1041 at Netherlands. The company has employees across 2 continents, including EuropeAsia.

What is Growy's official website and social media links?

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Growy's official website is growy.nl and has social profiles on LinkedIn.

What is Growy's NAICS code?

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Growy's NAICS code is 111 - Crop Production.

How many employees does Growy have currently?

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As of May 2026, Growy has approximately 96 employees across 2 continents, including EuropeAsia. Key team members include Chief Operating Officer: D. A. J.Head Of Software: J. M.Head Of Tech Development: A. S.. Explore Growy's employee directory with LeadIQ.

What industry does Growy belong to?

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Growy operates in the Farming industry.

What technology does Growy use?

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Growy's tech stack includes Amazon DynamoDBLinkedin Sign-inAfterPayPythonCCloudflare Bot ManagementAutodeskExpress.

What is Growy's email format?

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Growy's email format typically follows the pattern of First.Last@growx.co. Find more Growy email formats with LeadIQ.

When was Growy founded?

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Growy was founded in 2019.

Growy

FarmingNorth Holland, Netherlands51-200 Employees

Growy operates a vertical farm near consumers in Amsterdam, North Holland, producing leafy greens year-round without pesticides. The facility is highly automated and relies on data-driven processes to optimize growth, combining Dutch farming know-how with modern technology to deliver greens at a fair price.

Growy supplies fresh greens to retailers under its own brand and delivers a weekly assortment of microgreens to chefs, working with culinary professionals, retailers, and food innovators to develop products. In 2023, Growy acquired the Singapore facility from Kalera International after Kalera entered bankruptcy proceedings and divested global assets.

Section iconCompany Overview

Headquarters
18 Ankerweg Amsterdam, North Holland 1041 at Netherlands
Website
growy.nl
NAICS Code
111 - Crop Production
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Growy's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Growy's revenue is estimated to be in the range of $1M$10M

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