Vertical Integration Leverage Ametller Origen's control from farm to store to position as a prime partner for suppliers and logistics providers seeking end-to-end supply chain efficiencies, potentially offering bundled services in farming inputs, packaging, and omnichannel distribution.

Sustainability Focus Target brands and retailers seeking green credentials by aligning with their healthful and sustainable lifestyle mission, highlighting BEER-SOIL and other circular economy initiatives as proof points for collaboration on sustainable farming, waste reduction, and organic fertilizer research.

R&D Collaboration Capitalize on recent BEER-SOIL partnerships with CSIC, CEBASCSIC, and industry players to propose joint R&D, pilot programs, or technology licensing around organic inputs, biofumigants, and waste-to-value solutions for agricultural crops.

Growth and Scale With large regional footprint (150 stores in Catalunya and Andorra), pitch expansion-friendly opportunities in new store formats, regional sourcing, and streamlined logistics to optimize fresh produce delivery, reducing lead times and spoilage.

Digital and Data Enablement Offer data-driven marketing and operational capabilities by leveraging their tech stack (AWS, Google Workspace, Jira, Criteo, The Trade Desk) to propose integrated analytics, demand forecasting, and targeted omnichannel campaigns with suppliers and brand partners.