Cross Brand Growth Capitalize on CAOA’s multi-brand model and nationwide dealer network to accelerate cross-sell of vehicles, maintenance plans, and parts across Hyundai, Subaru, Ford, and CAOA Chery. Leverage Salesforce-driven data to tailor offers, standardize sales enablement across 240 dealerships, and increase average revenue per customer while maintaining high customer satisfaction.

Digital CX Enhancement Boost digital customer experience by deepening omnichannel service and sales automation. With top JD Power scores, implement AI-powered chat, service scheduling, and proactive maintenance reminders integrated with Salesforce and ServiceNow to shorten service cycles, improve first-time fix rates, and sustain satisfaction across the network.

Sustainable EV Opportunity Capitalize on the energy efficiency focus and new energy vehicle momentum by offering fleet energy management, charging infrastructure planning, and EV maintenance services. Partner with CAOA’s CPEE initiatives to provide data-driven energy optimization for the Anápolis plant and for customers, supporting sustainability goals and potential EV-related business.

Dealer Network Monetization Monetize the extensive dealer footprint by delivering dealer performance analytics, inventory optimization, and bundled service packages. Provide training and tools to 1,200 sales consultants and 2,400 service professionals, enabling better parts availability, upsell opportunities, warranty programs, and cross-brand promotions.

Financing and Partnerships Expand financing and partnerships to accelerate sales growth. Propose integrated financing, insurance, and loyalty programs through the dealer network, supported by data-driven credit and risk assessment. Explore collaborations with fintechs or insurers to streamline approvals and differentiation in a competitive Brazilian market.