Insights

Expansion Momentum Grupo Oscar Calçados has a multi-brand and multichannel footprint with 6 e-commerces and over 180 stores across multiple states, including recent acquisitions and a joint venture, indicating a strong expansion trajectory and potential cross-sell opportunities across brands.

Strategic Acquisitions Recent strategic moves such as acquiring Carioca Calçados, taking over Paquetá retail operations, and a joint venture in Pernambuco suggest openness to partnerships and integration projects, offering sales angles for supply chain tech, ERP, logistics, and joint marketing initiatives.

Digital & Analytics Enablement Established tech stack with Google Ads, Power BI, Tableau, CRM and marketing platforms (Mailchimp, ActiveCampaign, Mautic), plus WordPress and Adobe Suite, highlighting readiness for data-driven marketing, CRM enhancements, and advanced analytics services.

Brand Portfolio & Private Labels Combination of owned brands (Constantino, Done Head, OSC, KULT, M SHUZ) and strong partner brands, presenting opportunities to offer co-branding, exclusive drops, and private-label partnerships aligned with retail promotions.

Revenue Growth Scope Current revenue in the low-to-mid multi-million range with a sizable employee base, indicating significant scale and room for B2B tech, e-commerce optimization, and omnichannel solutions to accelerate growth and improve margin.

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Grupo Oscar Calçados Tech Stack

Grupo Oscar Calçados uses 8 technology products and services including Google AdSense, Power BI, Tableau, and more. Explore Grupo Oscar Calçados's tech stack below.

Grupo Oscar Calçados's Email Address Formats

Grupo Oscar Calçados uses at least 4 email formats:
Grupo Oscar Calçados Email FormatsExamplePercentage
First@oscarcalcados.com.brJohn@oscarcalcados.com.br
61%
First.Last@oscarcalcados.com.brJohn.Doe@oscarcalcados.com.br
36%
FirstLast@oscarcalcados.com.brJohnDoe@oscarcalcados.com.br
2%
First.Middle@oscarcalcados.com.brJohn.Michael@oscarcalcados.com.br
1%

Frequently Asked Questions

What is Grupo Oscar Calçados's official website and social media links?

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Grupo Oscar Calçados's official website is oscarcalcados.com.br and has social profiles on LinkedIn.

How much revenue does Grupo Oscar Calçados generate?

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As of October 2026, Grupo Oscar Calçados's annual revenue is estimated to be $1M - $10M.

What is Grupo Oscar Calçados's SIC code and NAICS code?

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Grupo Oscar Calçados's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 44-45 - Retail Trade.

How many employees does Grupo Oscar Calçados have currently?

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As of October 2026, Grupo Oscar Calçados has approximately 1.3K employees across 4 continents, including South America, Europe and Africa. Key team members include Head Of Marketing: H. A., Head Of Growth: L. S. and Head De Visual Merchandising E-Commerce: A. C. L. Explore Grupo Oscar Calçados's employee directory with LeadIQ.

What industry does Grupo Oscar Calçados belong to?

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Grupo Oscar Calçados operates in the Retail industry.

What technology does Grupo Oscar Calçados use?

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Grupo Oscar Calçados's tech stack includes Google AdSense, Power BI, Tableau, WordPress, Mailchimp, ActiveCampaign, Mautic and Adobe Creative Suite.

What is Grupo Oscar Calçados's email format?

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Grupo Oscar Calçados's email format typically follows the pattern of First@oscarcalcados.com.br. Find more Grupo Oscar Calçados email formats with LeadIQ.

When was Grupo Oscar Calçados founded?

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Grupo Oscar Calçados was founded in 1985.
Grupo Oscar Calçados logo

Grupo Oscar Calçados

RetailSão Paulo, Brazil1001-5000 Employees

Grupo OSCAR is a Brazilian retail group headquartered in São José Dos Campos, São Paulo, with 1,001 to 5,000 employees. It operates across multiple brands—Oscar, Jô, Carioca, Gaston and Paquetá—and manages Diadora Brasil, running six e-commerce platforms and more than 180 multi-brand stores across the states of São Paulo, Minas Gerais, Rio Grande do Sul, Santa Catarina and Pernambuco. The group offers a mix of own-brand lines, including Constantino, Done Head, OSC, KULT and M SHUZ, alongside a curated set of partner brands in its stores, and pursues national expansion. Its growth has included strategic acquisitions and partnerships, such as Carioca Calçados in 2021, a joint venture with Aby’s Calçados in Pernambuco, taking over Diadora Brasil operations in 2022, the launch of the Oscar Corporate Venture, and the 2023 acquisition of the Paquetá retail operation. The group's e-commerce portfolio comprises six platforms: oscarcalcados.com.br, lojaspaqueta.com.br, paquetaesportes.com.br, gaston.com.br, diadorabrasil.com.br and donehead.com.br.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1985
Employees
1001-5000

Section iconFunding & Financials

  • $1M - $10M

    Grupo Oscar Calçados's revenue is estimated to be in the range of $1M - $10M

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