Insights

Digital Engagement Grupo Oscar operates six e-commerce platforms and employs advanced web technologies like Hotjar and Microsoft Clarity, indicating a strong focus on online customer experience and data-driven insights that can be leveraged to optimize digital marketing strategies and increase online sales.

Market Expansion The company's recent strategic acquisitions, including Carioca Calçados, Diadora Brazil, and the retail operations of Grupo Paquetá, demonstrate ongoing growth and market penetration efforts across Brazil, presenting opportunities to customize sales approaches based on diverse regional consumer preferences.

Brand Portfolio With a diverse mix of proprietary brands and established partner brands across multiple retail channels, Grupo Oscar offers multiple touchpoints for collaboration, enabling targeted sales pitches to different customer segments and potential co-branded initiatives.

Technology Adoption Utilization of various web and security technologies suggests a digitally mature organization open to innovative solutions that can improve operational efficiency, user engagement, and website performance, highlighting opportunities for advanced tech solutions.

Financial Scope With annual revenue estimated between 1 million and 10 million dollars and a significant retail presence, Grupo Oscar is positioned as a growth-stage company with potential for scaled enterprise solutions and strategic partnerships to support its expansion goals.

Grupo OSCAR Tech Stack

Grupo OSCAR uses 8 technology products and services including Hotjar, Microsoft Clarity, Lucide, and more. Explore Grupo OSCAR's tech stack below.

  • Hotjar
    Analytics
  • Microsoft Clarity
    Analytics
  • Lucide
    Font Scripts
  • LazySizes unveilhooks plugin
    Javascript Libraries
  • core-js
    Javascript Libraries
  • Priority Hints
    Performance
  • Cloudflare Bot Management
    Security
  • prettyPhoto
    Web Tools And Plugins

Media & News

Grupo OSCAR's Email Address Formats

Grupo OSCAR uses at least 1 format(s):
Grupo OSCAR Email FormatsExamplePercentage
First@oscarcalcados.com.brJohn@oscarcalcados.com.br
59%
First.Last@oscarcalcados.com.brJohn.Doe@oscarcalcados.com.br
37%
FirstLast@oscarcalcados.com.brJohnDoe@oscarcalcados.com.br
3%
First.Middle@oscarcalcados.com.brJohn.Michael@oscarcalcados.com.br
1%

Frequently Asked Questions

What is Grupo OSCAR's official website and social media links?

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Grupo OSCAR's official website is oscarcalcados.com.br and has social profiles on LinkedIn.

What is Grupo OSCAR's SIC code NAICS code?

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Grupo OSCAR's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Grupo OSCAR have currently?

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As of January 2026, Grupo OSCAR has approximately 1.2K employees across 4 continents, including South AmericaEuropeAfrica. Key team members include Chief Marketing Officer: R. C.Head Of Marketing: H. A.Head De Performance: L. S.. Explore Grupo OSCAR's employee directory with LeadIQ.

What industry does Grupo OSCAR belong to?

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Grupo OSCAR operates in the Retail industry.

What technology does Grupo OSCAR use?

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Grupo OSCAR's tech stack includes HotjarMicrosoft ClarityLucideLazySizes unveilhooks plugincore-jsPriority HintsCloudflare Bot ManagementprettyPhoto.

What is Grupo OSCAR's email format?

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Grupo OSCAR's email format typically follows the pattern of First@oscarcalcados.com.br. Find more Grupo OSCAR email formats with LeadIQ.

When was Grupo OSCAR founded?

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Grupo OSCAR was founded in 1985.

Grupo OSCAR

RetailSão Paulo, Brazil1001-5000 Employees

Com mais de 40 anos de história, o Grupo Oscar Calçados é movido por talentos, histórias e conexões reais. Formado pelas marcas Oscar, Jô, Carioca, Gaston e Paquetá, e responsável pela gestão da Diadora Brasil, o grupo soma 6 e-commerces e mais de 180 lojas multimarcas espalhadas pelos estados de São Paulo, Minas Gerais, Rio Grande do Sul, Santa Catarina e Pernambuco.

Nossa cultura é criativa, humana e cheia de propósito. Por aqui, dividimos um pouco do nosso dia a dia, mostramos quem somos e convidamos novos talentos a construir o futuro conosco — porque acreditamos que a moda começa pelas pessoas.

As lojas do grupo oferecem uma combinação entre marcas próprias — como Constantino, Done Head, OSC, KULT e M SHUZ — e uma curadoria de marcas parceiras já consolidadas no mercado. Com foco em ampliar sua presença nacional, o Grupo Oscar tem realizado importantes movimentos estratégicos: adquiriu a Carioca Calçados em 2021, formou uma joint venture com a Aby’s Calçados em Pernambuco, assumiu em 2022 a operação da marca italiana Diadora no Brasil e lançou o Oscar Corporate Venture, fundo de investimento em startups inovadoras. Em 2023, seguiu expandindo com a aquisição da operação de varejo do tradicional Grupo Paquetá.

Mais do que vender calçados, o Grupo Oscar constrói conexões, compartilha experiências e transforma realidades — sempre com olhar voltado para o futuro.


Lista de e-commerces do grupo:
oscarcalcados.com.br
lojaspaqueta.com.br
paquetaesportes.com.br
gaston.com.br
diadorabrasil.com.br
donehead.com.br

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1985
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Grupo OSCAR's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Grupo OSCAR's revenue is estimated to be in the range of $1M$10M

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