Insights

Strong Market Presence Grupo Oscar operates across multiple channels including six e-commerce platforms and over 180 physical stores spanning several states in Brazil, indicating a well-established omnichannel retail footprint primed for expanding customer engagement and cross-channel sales opportunities.

Diverse Brand Portfolio With a combination of proprietary brands and a curated selection of partner brands, the group caters to varied customer preferences, presenting opportunities to upsell products through targeted marketing and personalized recommendations.

Strategic Expansion Recent acquisitions and partnerships such as the purchase of Carioca Calçados, joint ventures, and the operation of Diadora Brasil highlight aggressive growth strategies, suggesting a potential for upselling to new markets and customer bases within the expanding portfolio.

Digital Engagement Tools Utilization of advanced advertising platforms like Meta Ads Manager and Google Ads Conversion Tracking, along with a modern tech stack, indicates a data-driven approach that can be leveraged for targeted sales campaigns and personalized marketing efforts.

Growth Potential With a revenue range between 1 million and 10 million USD and an active investment in startups via the Oscar Corporate Venture fund, the company demonstrates an openness to innovative collaborations, providing opportunities for sales partners to introduce cutting-edge solutions and expanding technological capabilities.

Grupo OSCAR Tech Stack

Grupo OSCAR uses 8 technology products and services including Meta Ads Manager, Google Ads Conversion Tracking, Microsoft PowerPoint, and more. Explore Grupo OSCAR's tech stack below.

  • Meta Ads Manager
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • Microsoft PowerPoint
    Editors
  • Next.js
    Javascript Frameworks
  • Ramda
    Javascript Libraries
  • Microsoft Windows
    Operating Systems
  • Google
    Search Engines
  • prettyPhoto
    Web Tools And Plugins

Media & News

Grupo OSCAR's Email Address Formats

Grupo OSCAR uses at least 1 format(s):
Grupo OSCAR Email FormatsExamplePercentage
First@oscarcalcados.com.brJohn@oscarcalcados.com.br
61%
First.Last@oscarcalcados.com.brJohn.Doe@oscarcalcados.com.br
36%
FirstLast@oscarcalcados.com.brJohnDoe@oscarcalcados.com.br
2%
First.Middle@oscarcalcados.com.brJohn.Michael@oscarcalcados.com.br
1%

Frequently Asked Questions

Where is Grupo OSCAR's headquarters located?

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Grupo OSCAR's main headquarters is located at São José Dos Campos, São Paulo Brazil. The company has employees across 4 continents, including South AmericaEuropeAfrica.

What is Grupo OSCAR's official website and social media links?

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Grupo OSCAR's official website is oscarcalcados.com.br and has social profiles on LinkedIn.

What is Grupo OSCAR's SIC code NAICS code?

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Grupo OSCAR's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Grupo OSCAR have currently?

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As of May 2026, Grupo OSCAR has approximately 1.2K employees across 4 continents, including South AmericaEuropeAfrica. Key team members include Chief Marketing Officer: R. C.Head Of Marketing: H. A.Head Of Growth: L. S.. Explore Grupo OSCAR's employee directory with LeadIQ.

What industry does Grupo OSCAR belong to?

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Grupo OSCAR operates in the Retail industry.

What technology does Grupo OSCAR use?

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Grupo OSCAR's tech stack includes Meta Ads ManagerGoogle Ads Conversion TrackingMicrosoft PowerPointNext.jsRamdaMicrosoft WindowsGoogleprettyPhoto.

What is Grupo OSCAR's email format?

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Grupo OSCAR's email format typically follows the pattern of First@oscarcalcados.com.br. Find more Grupo OSCAR email formats with LeadIQ.

When was Grupo OSCAR founded?

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Grupo OSCAR was founded in 1985.

Grupo OSCAR

RetailSão Paulo, Brazil1001-5000 Employees

Com mais de 40 anos de história, o Grupo Oscar Calçados é movido por talentos, histórias e conexões reais. Formado pelas marcas Oscar, Jô, Carioca, Gaston e Paquetá, e responsável pela gestão da Diadora Brasil, o grupo soma 6 e-commerces e mais de 180 lojas multimarcas espalhadas pelos estados de São Paulo, Minas Gerais, Rio Grande do Sul, Santa Catarina e Pernambuco.

Nossa cultura é criativa, humana e cheia de propósito. Por aqui, dividimos um pouco do nosso dia a dia, mostramos quem somos e convidamos novos talentos a construir o futuro conosco — porque acreditamos que a moda começa pelas pessoas.

As lojas do grupo oferecem uma combinação entre marcas próprias — como Constantino, Done Head, OSC, KULT e M SHUZ — e uma curadoria de marcas parceiras já consolidadas no mercado. Com foco em ampliar sua presença nacional, o Grupo Oscar tem realizado importantes movimentos estratégicos: adquiriu a Carioca Calçados em 2021, formou uma joint venture com a Aby’s Calçados em Pernambuco, assumiu em 2022 a operação da marca italiana Diadora no Brasil e lançou o Oscar Corporate Venture, fundo de investimento em startups inovadoras. Em 2023, seguiu expandindo com a aquisição da operação de varejo do tradicional Grupo Paquetá.

Mais do que vender calçados, o Grupo Oscar constrói conexões, compartilha experiências e transforma realidades — sempre com olhar voltado para o futuro.


Lista de e-commerces do grupo:
oscarcalcados.com.br
lojaspaqueta.com.br
paquetaesportes.com.br
gaston.com.br
diadorabrasil.com.br
donehead.com.br

Section iconCompany Overview

Headquarters
São José Dos Campos, São Paulo Brazil
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1985
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Grupo OSCAR's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Grupo OSCAR's revenue is estimated to be in the range of $1M$10M

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