Insights

Diversified Product Portfolio Grupo VARMA boasts a broad range of both alcoholic beverages including renowned spirits and wines, and high-quality food and personal care products. This versatility provides multiple cross-selling opportunities across different market segments and customer types.

Luxury Brand Partnerships The company's partnerships with prestigious brands such as Glenfiddich, Beluga, Bollinger, and Domincan Ron Barceló position it as a premium supplier. This focus on high-end brands presents opportunities to target upscale retailers and discerning consumers seeking exclusive products.

Sustainable Initiatives With recent commitments to launch sustainable climate-oriented investment funds and development projects like Icelandic wool, VARMA is aligned with growing consumer demand for eco-friendly and responsibly produced products, opening doors to environmentally conscious markets.

Technological Integration The company leverages advanced tools such as Salesforce, SAP, and cloud platforms to enhance distribution efficiency and customer engagement. These technological capabilities can support scalable sales strategies and targeted marketing campaigns to expand market reach.

International Market Reach Operating across multiple countries with a diverse portfolio allows VARMA to explore export opportunities and expand into new geographic markets, especially in regions with rising demand for premium spirits, wines, and luxury consumables.

Grupo VARMA Tech Stack

Grupo VARMA uses 8 technology products and services including Cloudflare, Salesforce, SAP, and more. Explore Grupo VARMA's tech stack below.

  • Cloudflare
    Content Management System
  • Salesforce
    Customer Relationship Management
  • SAP
    Customer Relationship Management
  • Amazon
    E-commerce
  • Office 365
    Office Suites
  • Google
    Search Engines
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks

Grupo VARMA's Email Address Formats

Grupo VARMA uses at least 1 format(s):
Grupo VARMA Email FormatsExamplePercentage
FLast@varma.comJDoe@varma.com
91%
First.Last@varma.comJohn.Doe@varma.com
5%
First@varma.comJohn@varma.com
3%
FMiddleLast@varma.comJMichaelDoe@varma.com
1%

Frequently Asked Questions

Where is Grupo VARMA's headquarters located?

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Grupo VARMA's main headquarters is located at Calle La Granja, 15, Polígono Industrial de Alcobendas Alcobendas, Madrid 28108, ES. The company has employees across 4 continents, including EuropeNorth AmericaSouth America.

What is Grupo VARMA's official website and social media links?

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Grupo VARMA's official website is varma.com and has social profiles on LinkedIn.

What is Grupo VARMA's NAICS code?

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Grupo VARMA's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Grupo VARMA have currently?

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As of October 2025, Grupo VARMA has approximately 365 employees across 4 continents, including EuropeNorth AmericaSouth America. Key team members include Head Of Trade Marketing Varma Food&personal Care: A. S. M.Head Of Management Control: E. X.Group Cfo: R. S.. Explore Grupo VARMA's employee directory with LeadIQ.

What industry does Grupo VARMA belong to?

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Grupo VARMA operates in the Food and Beverage Services industry.

What technology does Grupo VARMA use?

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Grupo VARMA's tech stack includes CloudflareSalesforceSAPAmazonOffice 365GoogleGoogle AnalyticsMicrosoft ASP.NET.

What is Grupo VARMA's email format?

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Grupo VARMA's email format typically follows the pattern of FLast@varma.com. Find more Grupo VARMA email formats with LeadIQ.

When was Grupo VARMA founded?

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Grupo VARMA was founded in 1942.

Grupo VARMA

Food and Beverage ServicesSpain201-500 Employees

VARMA is a holding company integrated by Varma Spirits & Wines, Varma Food & Care, Bodegas y Viñedos del Marqués de Vargas and Sixservix Omega, as controlled companies; and Pazo de Valdomiño, Vermouth Yzaguirre, Dominican Ron Barceló, as investees.

Varma Spirits & Wines, the spirits and wines distribution company of the group, has a wide portfolio of internationally represented brands and owned such as Ron Barceló, Glenfiddich, Hendrick's, Fireball, Terry, Bodegas Fundador, Harveys, Macaronesian Gin, Moskovskaya, Malavita, Beluga, Bollinger, Ayala, The Balvenie or Kick The Rules, among others.

In addition, Bodegas y Viñedos del Marqués de Vargas provides to Grupo Varma an exquisite selection of wines, from the main wine regions of Spain, with Marqués de Vargas from La Rioja, Pazo de San Mauro from Rias Baixas or Conde de San Cristobal from Ribera del Duero. 

On the other hand, Varma Food & Care operates the import and distribution of prestigious international brands such as Capitán Maní, Campbell Shortbread, PRIME, Mulino Bianco or Extra Virgin Olive Oil Marqués de Vargas, among others. This division also includes personal care products, with representative brands such as Scholl, Timotei, Moussel, Just For Men, ROC Skincare, Remescar, i-white, Kandoo, Vaseline, Licor del Polo, Denivit, Vademecum or Vagisil.

Section iconCompany Overview

Headquarters
Calle La Granja, 15, Polígono Industrial de Alcobendas Alcobendas, Madrid 28108, ES
Website
varma.com
NAICS Code
722 - Food Services and Drinking Places
Founded
1942
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Grupo VARMA's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Grupo VARMA's revenue is estimated to be in the range of $25M$50M

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