National Reach Leverage Grupo Zelo's footprint across 13 states and nearly 4 million associates to pursue corporate group benefits, life and funeral insurance packages, and prepaid funeral plans for employers and associations.

Marketing Automation With a tech stack spanning Meta channels, Facebook, Apache Airflow, PostgreSQL, SQL, and Amazon SES, the company is positioned to benefit from a dedicated marketing automation and CRM solution that improves lead generation, onboarding, retention, and upsell of funeral and cemetery services.

Automation Advantage Existing workflow automation and data capabilities indicate readiness for enhanced operational efficiency; offering a unified automation platform, data integration, and analytics dashboards can improve service delivery, SLA monitoring, and customer experience across all states.

Compliance Focus Regulatory focus and prior compliance activity suggest a demand for GRC, data privacy, and risk management solutions to support LGPD compliance, cross-state governance, and audit readiness.

Bundled Offerings Strategic bundling opportunities exist to combine funeral services, prepaid plans, and related financial products for corporate clients and your vast member base, enabling higher ARPU and deeper market reach through HR and association partnerships.