Mid-market software Target a small to mid-size software development client with revenues in the sub-10M range and a lean team, positioning solutions that scale with growth and improve development efficiency.

Cloud and security Leverage their current tech stack (Windows Server, IIS) and emphasize security enhancements, governance, and cloud-adjacent tooling to modernize hosting, application security headers, and deployment pipelines.

Operational efficiency Offer process automation and collaboration enhancements compatible with Smartsheet to streamline project management, cross-functional workflows, and reporting for faster time-to-market.

Growth potential Position scalable solutions that align with expansion plans implied by revenues and headcount, highlighting ROI in productivity, reduced maintenance, and faster feature delivery.

Competitive positioning Identify differentiation by delivering niche software optimization, security hardening, and reliability improvements that outpace larger competitors while accommodating a smaller team’s agility.