Diversified Client Roster GSW, powered by Syneos Health, has a diversified client roster in pharma, diagnostics, advanced genetics, big data, device, and wellness sectors. This diversity opens up opportunities for cross-selling services and expanding reach within these industries.

Strong Market Presence With a presence across key locations like Columbus, New York, and Toronto, GSW has established a strong foothold in crucial markets. Leveraging these locations can aid in local client acquisition and partnerships, enhancing sales prospects.

Focus on Health and Wellness The agency specializes in health and wellness communication, reflecting a niche expertise that can attract clients seeking tailored solutions in these areas. This specialization provides a competitive edge for targeting specific clientele and driving sales growth.

Robust Tech Stack Utilizing advanced technologies like Salesforce Marketing Cloud, Vimeo, and Apache HTTP Server, GSW demonstrates a commitment to innovation. Highlighting these tech capabilities can appeal to tech-savvy clients and open doors for tech-driven sales engagements.

Competitive Positioning Compared to similar companies like Havas Lynx and Intouch Solutions, GSW stands out with its sizeable employee base and revenue range. This positioning showcases stability and scalability, making GSW an attractive choice for potential clients looking for established partners.