Global scale GTB operates as a global performance marketing agency with 1001-5000 employees and a presence across six continents, presenting a wide potential client base and opportunities to upsell cross-region services for multinational brands.

Performance focus As a performance-driven agency founded to accelerate outcomes for iconic brands, GTB’s value proposition centers on measurable results, which can be leveraged to target advertisers seeking ROI-driven media, analytics, and optimization solutions.

Tech stack leverage GTB’s use of Bing Ads, Adobe Analytics, Tableau, AWS, Adobe Experience Manager, and e-commerce platforms (Drupal, Magento, JD Edwards) indicates readiness to integrate advanced analytics, optimization, and omnichannel experiences for clients aiming to modernize their martech stack.

Parent network As part of WPP’s network, GTB benefits from a one-step collaboration path with a large holding group, enabling cross-sell opportunities with other WPP agencies and access to broader client budgets and enterprise opportunities.

Industry momentum GTB’s positioning in performance marketing aligns with growing demand for accountable, data-driven marketing, suggesting opportunities to engage brands seeking scalable performance programs, programmatic media, and AI-enhanced optimization across channels.