Insights

Market Re-entry Strategy Guardian Financial Services is actively re-establishing its presence in the UK insurance market with a fresh brand identity and innovative offerings, presenting opportunities to position tailored insurance solutions that align with their disruptive approach.

Technological Innovation The company utilizes advanced analytics and digital tools such as Power BI and Google Analytics, indicating a focus on data-driven decision making and digital customer engagement, which can be leveraged in targeted marketing campaigns.

Growth Funding Having secured £180 million in funding to develop their insurance products, Guardian is poised for expansion, offering opportunities to introduce complementary financial services and partnerships that fit their innovative protection model.

Customer-Centric Focus With a commitment to creating greater trust and better experiences for customers and advisers, there is potential to develop customized proposals that emphasize enhanced user trust, personalized coverage, and simplified advice processes.

Market Positioning As a challenger aiming to disrupt traditional insurers, Guardian presents a compelling opportunity to collaborate on initiatives that highlight market differentiation, especially among mid-sized firms seeking innovative risk management solutions.

Guardian Financial Services Tech Stack

Guardian Financial Services uses 8 technology products and services including Power BI, Open Graph, oEmbed, and more. Explore Guardian Financial Services's tech stack below.

  • Power BI
    Business Intelligence
  • Open Graph
    Content Management System
  • oEmbed
    Dev Tools
  • TweenMax
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • HSTS
    Security
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

Guardian Financial Services's Email Address Formats

Guardian Financial Services uses at least 1 format(s):
Guardian Financial Services Email FormatsExamplePercentage
First@guardian1821.co.ukJohn@guardian1821.co.uk
50%
First.Last@guardian1821.co.ukJohn.Doe@guardian1821.co.uk
32%
FirstLast@guardian1821.co.ukJohnDoe@guardian1821.co.uk
14%
Last@guardian1821.co.ukDoe@guardian1821.co.uk
4%

Frequently Asked Questions

Where is Guardian Financial Services's headquarters located?

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Guardian Financial Services's main headquarters is located at 11 Strand, London, London WC2N 5HR, GB. The company has employees across 2 continents, including EuropeAfrica.

What is Guardian Financial Services's official website and social media links?

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Guardian Financial Services's official website is guardian1821.co.uk and has social profiles on LinkedIn.

What is Guardian Financial Services's NAICS code?

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Guardian Financial Services's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Guardian Financial Services have currently?

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As of October 2025, Guardian Financial Services has approximately 148 employees across 2 continents, including EuropeAfrica. Key team members include Chief Executive Officer: C. H.Chief Medical Officer: P. O.Head Of Architecture: I. D.. Explore Guardian Financial Services's employee directory with LeadIQ.

What industry does Guardian Financial Services belong to?

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Guardian Financial Services operates in the Insurance industry.

What technology does Guardian Financial Services use?

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Guardian Financial Services's tech stack includes Power BIOpen GraphoEmbedTweenMaxUnderscore.jsHSTSGoogle AnalyticsApache.

What is Guardian Financial Services's email format?

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Guardian Financial Services's email format typically follows the pattern of First@guardian1821.co.uk. Find more Guardian Financial Services email formats with LeadIQ.

When was Guardian Financial Services founded?

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Guardian Financial Services was founded in 1821.

Guardian Financial Services

InsuranceUnited Kingdom51-200 Employees

Guardian is a famous name in financial services with a long history dating back to 1821.

We’re re-entering the market with a new look for a new era – one that reflects our intention to continuously rethink and reinvent protection for the better.

One thing hasn’t changed, and that’s our belief that nothing is more precious than those we love. But, because of a lack of trust and awareness, too few people protect themselves and their families from the financial consequences of illness and death. Working with advisers, we aim to change that.

We’ve raised £180 million in funding to design, build and run an innovative insurance challenger to protect more families in the UK. And we believe there’s significant potential to grow the market with our fresh approach, based on our founding principles of creating greater trust and improving the experience for advisers.

Our ambition is for every family to have protection that they truly believe in.

We’ll do that by disrupting the market and challenging the typical way protection works.

Our brand promise is ‘Life. Made Better.’ We aim to make life better for everyone. 

Customers’ lives will be made better for knowing that they, and their dependants, have cover specially designed to never let them down.

And advisers’ lives will be made better for knowing that working with us will be effortless, and that our policies will help them give the very best advice.

We’re implementing a phased market launch during 2018. We continue to seek talented, passionate people to join our visionary and dynamic team. Please get in touch at www.guardian1821.co.uk

Section iconCompany Overview

Headquarters
11 Strand, London, London WC2N 5HR, GB
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1821
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Guardian Financial Services's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Guardian Financial Services's revenue is estimated to be in the range of $50M$100M

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