Sustainable growth Leverage Yerba Madre's Regenerative Organic Certified Gold status and Market Driven Regeneration model to position premium products to sustainability-minded retailers and foodservice partners, highlighting regenerative supply chain advantages and protected sourcing from 255 farming communities.

Channel expansion With a presence in over 45,000 retail locations across the U.S. and Canada, target growth in category-leading ready-to-drink mate segments and expand direct-to-retail and foodservice partnerships to accelerate shelf space and in-store promotion opportunities.

Leadership change capitalize on the recent CEO appointment to explore strategic initiatives, including new distribution agreements, innovative GTM strategies, and refreshed brand storytelling to drive renewed momentum and open conversations with large-scale retailers and national chains.

Brand authenticity Position Watermelon Watermelody seasonal release as a case study for limited-time SKUs and cross-category innovation, inviting retailers to co-create seasonal promotions and test-with-punnel campaigns to boost trial and loyalty.

Strategic partnerships Leverage the company’s B Corp and Purpose Pledge credentials to unlock collaborations with impact-focused retailers, wellness platforms, and loyalty programs that prioritize fair trade, climate action, and community investment to differentiate on values-driven selling.