Sustainability Opportunity Position Guayakí to deepen partnerships with eco-focused retailers and CPGs by highlighting Market Driven Regeneration and regenerative sourcing. Propose joint sustainability initiatives, co-branded campaigns, and packaging innovations that translate their planet-positive model into measurable shelf impact for retailers.
Expansion & Partnerships Leverage recent executive hires and strategic partnerships (e.g., with LAFC) to pitch sports and lifestyle channels, team up with gyms, universities, and wellness brands, and create experiential activations that drive trials in high-traffic venues and event ecosystems.
Product Pipeline Grow opportunities around Berry Lemonade and Peach Revival plus other high-energy cans by targeting mainstream beverage retailers, convenience stores, and e-commerce platforms seeking flavorful, health-conscious alternatives. Propose private-label or co-branding options to expand category reach.
Digital & Data Utilize their tech stack and e-commerce signals to optimize targeted campaigns, bundle promotions, and loyalty programs with Klaviyo and Attentive data. Offer analytics partnerships to track customer lifetime value, segment growth, and attribution for retail partners.
Leadership & Growth Engage with decision-makers following recent CEO appointment to present strategic growth plans, distribution accelerators, and international expansion playbooks. Emphasize scalable models that align with sustainability, culture, and regenerative economics to attract impact-minded buyers.