Insights

Automotive pure-play Amotiv is the largest automotive pure-play wholesaler in Australia and New Zealand after divesting non-automotive businesses, presenting a focused sales opportunity with diversified automotive product lines and strong channel leverage.

H1 FY26 Growth Revenue trajectory shown with H1 FY26 up 3.3% and underlying EBITA up 1.3%, indicating improving profitability potential and room to upsell higher-margin aftermarket solutions to existing customers.

Strategic acquisitions Recent addition of Caravan Electrical Solutions expands product portfolio and cross-sell opportunities in the caravan and mobile living segments, enabling bundled offerings to a broader automotive aftermarket audience.

Leadership continuity Board refresh with new chair-elect and director appointments signals governance evolution and potential for renewed strategic partnerships, presenting openings for targeted collaborations and sponsorships.

Digital readiness Adoption of modern tech stack including Cloudflare, Microsoft 365, PWA and analytics tools suggests a scalable digital engagement platform suitable for digital marketing campaigns, e-commerce enablement, and B2B customer portals.

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GUD Holdings Limited Tech Stack

GUD Holdings Limited uses 8 technology products and services including Amazon Web Services, Cloudflare, Cloudflare DNS, and more. Explore GUD Holdings Limited's tech stack below.

GUD Holdings Limited's Email Address Formats

GUD Holdings Limited uses at least 3 email formats:
GUD Holdings Limited Email FormatsExamplePercentage
FirstL@gud.com.auJohnD@gud.com.au
97%
Last@gud.com.auDoe@gud.com.au
3%
FLast@amotiv.comJDoe@amotiv.com
100%

Frequently Asked Questions

What is GUD Holdings Limited's official website and social media links?

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GUD Holdings Limited's official website is amotiv.com and has social profiles on LinkedIn.

How much revenue does GUD Holdings Limited generate?

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As of September 2026, GUD Holdings Limited's annual revenue is estimated to be $50M - $100M.

What is GUD Holdings Limited's NAICS code?

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GUD Holdings Limited's NAICS code is 3363 - Motor Vehicle Parts Manufacturing.

How many employees does GUD Holdings Limited have currently?

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As of September 2026, GUD Holdings Limited has approximately 424 employees across 5 continents, including Africa, Oceania and North America. Key team members include Chief Executive Officer: C. H., Cfo: M. F. and Chief People Officer: B. H. Explore GUD Holdings Limited's employee directory with LeadIQ.

What industry does GUD Holdings Limited belong to?

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GUD Holdings Limited operates in the Motor Vehicle Parts Manufacturing industry.

What technology does GUD Holdings Limited use?

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GUD Holdings Limited's tech stack includes Amazon Web Services, Cloudflare, Cloudflare DNS, Microsoft 365, CloudFlareJS, DocuSign, Stripe and KnowBe4.

What is GUD Holdings Limited's email format?

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GUD Holdings Limited's email format typically follows the pattern of FirstL@gud.com.au. Find more GUD Holdings Limited email formats with LeadIQ.
GUD Holdings Limited logo

GUD Holdings Limited

Motor Vehicle Parts ManufacturingVictoria, Australia201-500 Employees

GUD Holdings Limited, now known as Amotiv Limited, is a motor vehicle parts manufacturer anchored in Australia with its base in Altona North, Victoria. The company operates as a portfolio owner of multiple automotive brands and solutions, focusing on providing high-quality automotive products that address the evolving needs of customers in the automotive aftermarket. Its recent strategic shift has reinforced a commitment to the automotive sector by divesting non-automotive businesses and positioning Amotiv as a dedicated automotive pure-play wholesaler in Australia and New Zealand.

Amotiv’s market centers on the automotive aftermarket, serving customers who rely on reliable parts and technical products for everyday vehicle maintenance and operation. The organization has a long-standing presence in the Australian market, with its listing on the Australian Securities Exchange since 1958 and its inclusion in the ASX200 index, reflecting its established position within the industry. In recent years, the company has concentrated on growing its portfolio around automotive brands and, through acquisitions and leadership changes, continues to evolve its governance and strategic direction. A notable recent development includes the acquisition of Caravan Electrical Solutions in early 2024, illustrating ongoing expansion activity within its automotive-focused portfolio.

Section iconCompany Overview

Website
amotiv.com
NAICS Code
3363 - Motor Vehicle Parts Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    GUD Holdings Limited's revenue is estimated to be in the range of $50M - $100M

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