Guideline Inc (formerly FIND/SVP, Inc.) Employee Directory
Market ResearchNew York, United States51-200 Employees
Guideline, Inc. is a New York-based market research firm that delivers custom business research services for corporate America. It provides an end-to-end range of offerings designed to help clients make informed strategic decisions. The company has a documented presence in industry rankings, having appeared on Honomichl lists that recognize top firms in global and US market research during 2007–2008, underscoring its established position in the field. Guideline serves clients across financial services, healthcare, insurance, advertising, and pharmaceutical sectors, addressing diverse information needs with tailored research. As a mid-sized firm, it operates from its New York base and offers comprehensive research services to support client decision-making. In November 2025 Guideline announced the launch of Gusto 401 powered by Guideline, marking an expansion into retirement plan management solutions.