Insights

Expanding Market Share Guideline operates within the competitive financial services sector with over 200 employees and revenue approaching one billion dollars, indicating a strong market presence and growth potential for expanding their client base and partnership opportunities.

Technology-Driven Solutions Utilizing advanced tech stacks such as React Native, Segment, and Bootstrap positions Guideline as an innovative, tech-savvy company, making them an attractive partner for collaborations or integrations for financial technology enhancements.

Strong Financial Position With substantial funding of 200 million dollars and high revenue levels, Guideline demonstrates financial stability, providing confidence for potential investors, partners, or clients considering long-term engagements.

Focus on Retirement Savings Guideline’s core offering of low-cost, automated retirement plans aligns with market trends toward financial wellness, presenting opportunities to target organizations seeking affordable employee benefit solutions.

Growth Opportunities Given their similarities to large established players like MassMutual and Vanguard, Guideline may benefit from strategic alliances or sales efforts aimed at mid to large corporations looking for modern, cost-effective retirement plan providers.

Guideline Tech Stack

Guideline uses 8 technology products and services including D2L Brightspace, GoCD, Segment, and more. Explore Guideline's tech stack below.

  • D2L Brightspace
    Communication And Collaboration
  • GoCD
    Continuous Integration
  • Segment
    Customer Data Platforms
  • ContractWorks
    Governance, Risk And Compliance
  • LinkSquares
    Legal Solutions
  • OnPay
    Payroll Management And Benefits Administration
  • Bootstrap
    UI Frameworks
  • React Native
    Widgets

Media & News

Guideline's Email Address Formats

Guideline uses at least 1 format(s):
Guideline Email FormatsExamplePercentage
F.Last@guideline.comJ.Doe@guideline.com
72%
First@guideline.comJohn@guideline.com
15%
FLast@guideline.comJDoe@guideline.com
10%
Last@guideline.comDoe@guideline.com
3%

Frequently Asked Questions

Where is Guideline's headquarters located?

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Guideline's main headquarters is located at 1412 Chapin Avenue, Burlingame, California 94010, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Guideline's phone number?

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You can contact Guideline's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Guideline's stock symbol?

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Guideline is a publicly traded company; the company's stock symbol is GGEO.ST.

What is Guideline's official website and social media links?

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Guideline's official website is guideline.com and has social profiles on LinkedInCrunchbase.

What is Guideline's SIC code NAICS code?

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Guideline's SIC code is 8732 - Commercial Economic, Sociological, and Educational Research NAICS code is 52 - Finance and Insurance.

How many employees does Guideline have currently?

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As of October 2025, Guideline has approximately 423 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: K. B.Chief Of Staff To The Chief Product Officer: E. B.Chief Operating Officer: J. R.. Explore Guideline's employee directory with LeadIQ.

What industry does Guideline belong to?

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Guideline operates in the Financial Services industry.

What technology does Guideline use?

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Guideline's tech stack includes D2L BrightspaceGoCDSegmentContractWorksLinkSquaresOnPayBootstrapReact Native.

What is Guideline's email format?

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Guideline's email format typically follows the pattern of F.Last@guideline.com. Find more Guideline email formats with LeadIQ.

How much funding has Guideline raised to date?

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As of October 2025, Guideline has raised $200M in funding. The last funding round occurred on Jun 16, 2021 for $200M.

When was Guideline founded?

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Guideline was founded in 2015.
Guideline

Guideline

Financial ServicesUnited States201-500 Employees

Everyone should have a simple, affordable way to save for retirement. At Guideline, our plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future with confidence.

Section iconCompany Overview

Headquarters
1412 Chapin Avenue, Burlingame, California 94010, US
Phone number
SIC Code
8732 - Commercial Economic, Sociological, and Educational Research
Stock Symbol
GGEO.ST
NAICS Code
52 - Finance and Insurance
Founded
2015
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $200M

    Guideline has raised a total of $200M of funding over 6 rounds. Their latest funding round was raised on Jun 16, 2021 in the amount of $200M.

  • $500M$1B

    Guideline's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $200M

    Guideline has raised a total of $200M of funding over 6 rounds. Their latest funding round was raised on Jun 16, 2021 in the amount of $200M.

  • $500M$1B

    Guideline's revenue is estimated to be in the range of $500M$1B

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