GuideWell

Wellness and Fitness ServicesFlorida, United States501-1000 Employees

GuideWell Mutual Holding Corporation is a not-for-profit mutual holding company that serves as the parent to a family of organizations focused on transforming health care. It operates in the wellness and fitness services sector and is headquartered in Jacksonville, Florida, at 4800 Deerwood Campus Parkway, 32246. The group employs between 501 and 1000 people. Its activities include expanding care delivery through partnerships and joint ventures, such as a collaboration with Keralty to broaden Florida care delivery through Sanitas direct care locations, and the group includes Florida Blue as part of its health solutions portfolio. In August 2025, GuideWell announced the appointment of Brian D. Pieninck as president and chief executive officer, with the position effective October 1, 2025.

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