Targeted Tourism Leverage Gull Lake View’s status as Southwest Michigan’s oldest and largest golf resort with five courses, lodging, dining, and event facilities to cross-sell bundled travel experiences to golf enthusiasts and corporate groups seeking multi-course play and on-site amenities.

High Engagement Capitalizing on a multi-facility brand (Gull Lake View, Stonehedge, Bedford Valley) and proven family ownership suggests opportunities for loyalty programs, membership drives, and repeat visits through targeted CRM campaigns.

Strategic Partnerships Explore co-marketing and tech-enabled promotions with Gallus Golf to integrate mobile app experiences, gamified bookings, and personalized offers that can drive bookings from existing Gallus Golf users and app users.

Scalable Events Position the property as a premier event and wedding destination with five courses and extensive lodging; cultivate corporate retreat packages, tournaments, and destination wedding pricing to increase off-peak occupancy.

Digital & Analytics Target digital channels and ad spend with Google Ads, Shopify, and Sage Intacct data to optimize pricing, promotions, and inventory across lodging, dining, and golf packages; offer data-driven upsell opportunities for tee times, lessons, and real estate products.