Market Leadership Gumtree South Africa is the leading classifieds platform in the country with a strong user base and brand recognition, making it an attractive channel for targeted advertising and partnership opportunities.
Technological Integration The company's deployment of advanced ad tech such as DoubleClick, AppNexus, and Cloudflare indicates robust digital infrastructure, providing opportunities for integrating additional ad solutions or data-driven marketing services.
Recent Strategic Expansions Recent initiatives like launching Pay & Ship and partnering with logistics companies demonstrate Gumtree’s focus on enhancing transaction security and convenience, opening avenues for financial service collaborations or secure payment solutions.
Financial Growth Potential With revenues estimated between $10M and $25M and recent acquisitions by Impresa Capital and Ignition Group, there is potential to offer value-added services to support scaling and monetization efforts.
Market Trends Gumtree's focus on digital verification and anti-scam measures indicates a commitment to trust and safety, creating opportunities for security-related products or brand partnerships that enhance user confidence.
Gumtree South Africa uses 8 technology products and services including DoubleClick for Publishers (DFP), AppNexus, PubMatic, and more. Explore Gumtree South Africa's tech stack below.
| Gumtree South Africa Email Formats | Percentage |
| First.Last@gumtree.co.za | 86% |
| FLast@gumtree.co.za | 7% |
| First.MiddleLast@gumtree.co.za | 4% |
| FMiddleLast@gumtree.co.za | 3% |
Advertising ServicesWestern Cape, South Africa51-200 Employees
Gumtree is the #1 classifieds site in South Africa. 'Put it on Gumtree,' has become a favourite South African saying. Since our launch in 2005, we've helped millions of people buy and sell millions of things. We're a familiar space that's easy to navigate, and a classified site that just works. Gumtree is accessible online and through mobile devices.
Company Overview
Funding & FinancialsGumtree South Africa's revenue is estimated to be in the range of $1M$10M
Funding & FinancialsGumtree South Africa's revenue is estimated to be in the range of $1M$10M
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