Blue Oval Award Highlight the dealership's past Ford Blue Oval certification and President's Award to open conversations about preferred vendor status, potential loyalty programs, and opportunities to upsell fleet maintenance contracts aligned with Ford corporate standards.
Expansion Potential Leverage the recent press coverage of innovative Steady Scope development to position conversations around R&D partnerships, advanced tech integration for service bays, or pilot programs that showcase cutting-edge automotive tech to attract more customers.
Multi Brand Services Emphasize the ability to service vehicles of any brand in addition to Ford, presenting cross-brand service plans, warranty extensions, and accessory bundles to capture a broader local market including non-Ford owners.
Financial Scale With revenue in the tens of millions, target fleet opportunities, corporate partnerships, and maintenance programs for local businesses, leveraging the dealer’s size to negotiate favorable terms and volume discounts.
Digital Readiness Note their tech stack and online presence to propose digital marketing, lead generation support, and ecommerce optimization services that align with their existing Adwords, SEO, and cart functionality to drive online sales and service bookings.