Leadership in Market As the top volume Honda dealership in Georgia, Gwinnett Place Honda offers a significant customer base and a strong local market presence, providing opportunities to upsell new models and expand service contracts.

Innovation and Expansion The recent launch of the 2026 CR-V TrailSport Hybrid and recognition as Car of the Year for the Honda Civic hybrid highlight the company's focus on innovative, eco-friendly vehicles, indicating potential for targeted marketing towards environmentally conscious buyers.

Digital Engagement Utilizing advanced tech tools like Google Tag Manager, React Router, and Datadog, the dealership is effectively leveraging digital channels— presenting opportunities to enhance online marketing strategies and lead generation efforts.

Strategic Brand Positioning Gwinnett Place Honda's affiliation with the Hendrick Automotive Group and its consistent vehicle model launches demonstrate a strategic focus on brand strength and new product offerings, ideal for cross-promotional sales and service packages.

Financial Potential With revenues between $50 million and $100 million and a sizable employee base, there is substantial opportunity to introduce ancillary products, financing solutions, and extended warranty services to existing customers.