ERP leadership GWS is a long-established ERP provider for wholesale and distribution, with a 24+ year track record and a broad client base including 1,200+ customers and 800+ Dynamics customers. This suggests opportunities to upsell Microsoft Dynamics-based solutions, ERP optimizations, and industry-specific extensions to existing clients.

Microsoft ecosystem The company is a Microsoft Gold Partner and highly recognized within Microsoft partner programs (Dynamics AX/ NAV, Inner Circle, President's Club, ISV of the Year). Leverage these relationships to propose advanced Dynamics 365 Business Central integrations, migration services, and cross-sell of Microsoft security and collaboration tools to wholesale customers.

Strong growth Reported revenue indicators and ongoing workforce expansion, plus multiple awards for best employer and financial performance, point to a thriving organization and potential for scalable service engagements, long-term outsourcing partnerships, and expansion into new geographic markets within German-speaking regions.

Industry breadth Diverse wholesale and distribution verticals (tools, building materials, metals, etc.) indicate cross-industry demands for procurement, warehousing, logistics, and integrated accounting. This creates opportunities to offer cross-vertical ERP optimization, vertical templates, and analytics dashboards tailored to each sector.

Digital enablement Adoption of modern collaboration and security tools (Microsoft 365, Google Workspace, Jira, GitHub Copilot, Defender) signals readiness for modernization projects, data governance, and cloud migration services. Propose managed cloud hosting, security hardening, and AI-assisted workflow enhancements aligned with their tech stack.